The Storytelling Lab copertina

The Storytelling Lab

The Storytelling Lab

Di: Rain Bennett
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The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

Hosted on Acast. See acast.com/privacy for more information.

Rain Bennett Arte Economia Gestione e leadership Leadership Successo personale Sviluppo personale
Episodi
  • The Secret to Finishing The Story You Start with Kim Krizan

    The Secret to Finishing The Story You Start with Kim Krizan
    Sep 30 2026
    "You've got to manage both sides. You're the captain of the ship. You let the playful side talk and then you get it organized and manage it. People are dominant on one side or the other, and either side can be very bad if you go to the extreme." — Kim Krizan


    Recap

    Kim Krizan co-wrote Before Sunrise, one of the most beloved films of the nineties, without ever having read a script before.


    She'd been cast by Richard Linklater in Slacker, he read her master's thesis, and said "let's write something." That's how a boy-meets-girl story set over a single evening in Vienna became an Academy Award-nominated trilogy and a touchstone for anyone who believes a conversation can be the whole movie.


    In this episode, Kim and Rain dig into the craft and philosophy behind that kind of storytelling—dialogue-driven, emotionally subtle, built on psychology rather than plot. They talk about how to balance the two sides of every storyteller's brain, how to collaborate without losing yourself, what regional and cultural differences reveal about how people approach story, and why the real payoff of writing has nothing to do with awards or attention.


    Kim also reflects on the Before Sunrise trilogy's unexpected life and what it felt like to be the writer in a medium that doesn't always remember there is one.


    This one is personal for Rain, as hee's directing his own dialogue-driven feature this fall, and it shows. One of the most intimate and honest conversations in the show's run.


    Key Takeaways

    In this episode, you will learn to:

    • Balance the wild creative side and the disciplined structured side of your brain rather than surrendering to one extreme
    • Silence the inner critic early in your process so your subconscious can do the work it was built to do
    • Write dialogue-heavy stories that hold an audience by building intimacy and escalating psychological stakes over time
    • Approach creative collaboration as a negotiation — knowing which hills are worth dying on and which ones to release
    • Write because your soul needs it, not because you want recognition — and understand why that distinction changes everything about the work
    Links & Resources

    Follow Kim Krizan:

    Instagram → https://www.instagram.com/kimkrizan


    Films → Before Sunrise (1995) — co-written by Kim Krizan and Richard Linklater

    Films → Before Sunset (2004) — Academy Award nominated — co-written by Kim Krizan, Richard Linklater, Ethan Hawke and Julie Delpy

    Films → Slacker (1991) — directed by Richard Linklater

    Films → Dazed and Confused (1993) — directed by Richard Linklater

    Films → Waking Life (2001) — directed by Richard Linklater


    Rain's Upcoming Film → There You Are — dialogue-driven indie feature, directing October 2026


    For more storytelling tips and strategies, visit:

    Website → https://rainbennett.com

    Podcast → https://thestorytellinglabpodcast.com


    Or follow along at:

    TikTok → https://www.tiktok.com/@chiefstorytellingofficer

    Twitter/X → https://twitter.com/rainbennett

    Instagram → https://www.instagram.com/rainbennett

    Facebook → https://www.facebook.com/thestorytellinglab

    YouTube → https://www.youtube.com/@RainBennett

    Hosted on Acast. See acast.com/privacy for more information.
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    57 min
  • The Three Question Ad Audit Every Brand Needs to Run Right Now

    The Three Question Ad Audit Every Brand Needs to Run Right Now
    Sep 9 2026
    "Advertising is the loudest, most publicly visible, and highest-stakes storytelling that your brand will do. And one misaligned ad can destroy and erode years of trust that you have built." — Rain Bennett


    ORDER The Chief Storytelling Officer here! https://amzn.to/4A2xxyQ


    Description

    Most brands treat advertising like a numbers game.


    But advertising is still storytelling. In fact, it's the loudest, most publicly visible, and highest-stakes storytelling your brand will ever do. And if that ad is misaligned with your brand narrative, one spot can erase years of trust in a matter of days.


    In this solo episode, Rain breaks down the advertising chapter of The Chief Storytelling Officer and the role advertising plays in the Narrative Operating System—the tip of the spear, the ask, the first point of contact between your brand and the people you're trying to reach.


    Using the now-infamous 2019 Peloton holiday ad as a cautionary tale and Aviation Gin's rapid-fire response as a masterclass in brand alignment, Rain unpacks exactly what separates an ad that builds community from one that blows it up. He closes with a three-question ad audit you can run on your own campaigns today.



    Key Takeaways


    In this episode, you will learn to:


    • Understand where advertising fits in the Narrative Operating System as the tip of the spear
    • Diagnose why the Peloton ad failed — not just as storytelling but as brand alignment
    • Recognize why Aviation Gin's response worked and what made it possible at that speed
    • Audit any ad in three questions: does it reflect your values, is it recognizable without the logo, and does it invite transformation?
    • Build advertising that invites people into your story world rather than pushing them toward a transaction


    Links & Resources


    Episodes Referenced:

    EP 235 → Marketing and the Narrative Operating System

    EP 225 → Brand and the Narrative Operating System

    EP 230 → Product and the Narrative Operating System

    Case Study → Peloton 2019 Holiday Ad

    Case Study → Aviation Gin "Peloton Wife" Response Ad

    Ad Campaign Referenced → Nike: Just Do It

    Ad Campaign Referenced → Patagonia: Don't Buy This Jacket

    Ad Campaign Referenced → Apple: 1984

    Agency Referenced → Wieden and Kennedy (Nike's long-standing creative agency)


    Book → The Chief Storytelling Officer by Rain Bennett → https://www.rainbennett.com/store


    For more storytelling tips and strategies, visit:

    Website → https://rainbennett.com

    Podcast → https://thestorytellinglabpodcast.com


    Or follow along at:

    TikTok → https://www.tiktok.com/@chiefstorytellingofficer

    Twitter/X → https://twitter.com/rainbennett

    Instagram → https://www.instagram.com/rainbennett

    Facebook → https://www.facebook.com/thestorytellinglab

    YouTube → https://www.youtube.com/@RainBennett

    Hosted on Acast. See acast.com/privacy for more information.
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    18 min
  • How the Special Olympics Keeps Its Story Consistent Across 177 Countries with Sydnye White

    How the Special Olympics Keeps Its Story Consistent Across 177 Countries with Sydnye White
    Aug 28 2026
    "Storytelling is local. But we are a global brand, so we do need consistency — and enough flexibility that everything can be used at a local level, because what resonates in China is not the same thing that resonates in Kenya." — Sydnye WhiteORDER THE CHIEF STORYTELLING OFFICER HERE: https://amzn.to/4gUVhxcHow do you keep a brand narrative consistent and cohesive across 177 countries, 10,000 events a year, and millions of athletes, volunteers, coaches, and families? That is the task in front of Sydnye White, VP of Content and Storytelling at Special Olympics global headquarters. And in this episode, she breaks down exactly how she approaches it.Sydnye came to Special Olympics from a broadcast background at Discovery, National Geographic, and NBC News, not because she was chasing a mission but because she needed a job. What she found on her first day—being welcomed by colleagues with intellectual disabilities who didn't care about her resume, only that she showed up authentically—changed everything. Eight years later, she's still there, still closing the gap between what people think Special Olympics is and what it actually does.We dig into the logistics of global brand storytelling, why the most powerful content centers the athlete's own voice, how to navigate guardrails when your subjects are vulnerable, and what most brands get wrong when they chase authenticity without actually including the people they're telling stories about. This is brand storytelling as a system—operating at the largest possible scale, with the highest possible stakes—and Sydnye makes it feel both accessible and urgent.In this episode, you will learn to:Close the gap between what your audience thinks you are and what you actually do through intentional, consistent narrativeCenter the voices of the people your story is actually about rather than just telling stories at themBalance global brand consistency with local storytelling flexibility across different cultures and contextsNavigate ethical guardrails when your storytelling subjects are in vulnerable or sensitive situationsPrevent creative burnout by building community, following the fun, and treating movement and rest as creative toolsLinks & ResourcesFollow Sydnye White:Website → https://www.sydnyewhite.comLinkedIn → https://www.linkedin.com/in/sydnyewhiteCreative Block Quiz → https://www.sydnyewhite.com/quizOrganization → Special Olympics → https://www.specialolympics.orgCampaign → Take Back Sports → https://www.espn.com/takebacksportsBook → The Chief Storytelling Officer by Rain Bennett → https://www.rainbennett.comSponsor → VocaTales → https://www.vocatales.comFor more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
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    57 min
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