Between a busy day job, a tequila podcast, tasting events, trips to Mexico, and a family, how did Doug Price become the number one voice in tequila podcasting? We hear about it all in this episode of The Spirit Guides.

An “Accidental Influencer” Turned Tequila Guru

With a passion for tequila and a background in live events, Doug Price began his spirit guide career with a tasting event and a small inkling that there might be something in this…

Today, he hosts The Agave Social Club podcast, creates regular social media content, and offers tasting experiences to tequila fans. His career has opened doors into the tequila world, and he’s met with the people behind big-name tequila brands in Mexico. But Doug didn’t seek out the content creator lifestyle. In fact, he still has a day job and somehow balances it with a busy content calendar, while also carving out time to spend with his family.

In this episode, Doug shares his secrets to managing it all, keeping his content positive, working with brands, and the challenges of being a spirit guide today.

In This Episode:

· How Doug discovered his passion for tequila

· Why he decided to start his podcast

· How Doug’s work as a spirit guide has evolved since he began making content

· How Doug balances creating content with his job

· Challenges of being a spirit guide

· Why Doug tries to keep his content positive

· Maintaining a healthy approach to alcohol

· Why tequila is really all about the people and connections you make

· How Doug describes his job to others

· How Doug sees the industry evolving in the future

Follow Doug:

· The Agave Social Club on YouTube

· The Agave Social Club website

· The Agave Social Club podcast

· Follow Doug on Instagram

This podcast is brought to you by LoveScotch.com and produced by our friends at Content10x.com.

How did a comedy writer go from one video on White Claw to becoming the leading expert on hard seltzers, racking up millions of fans, a merch line, and a podcast? We hear Loryn Powell’s story in this episode of The Spirit Guides…

From Seltzer Fan to “Seltzpert”

It may have started as a pandemic lockdown experiment to pass the time, but Loryn Powell turned a love of hard seltzers into a fully-fledged business with merch, regular videos, and a dedicated fan community.

The hard seltzer market has boomed over the past few years and tons more options are available. So when Loryn discovered her love for a good cold White Claw, she started making fun videos reviewing different flavors.

Her background in screenwriting, comedy, and producing videos for brands became the perfect cocktail for launching her own career as a “seltzpert”. She’s since expanded into podcasting after launching a parenting and relationships podcast with her husband, Sean.

In this episode of The Spirit Guides, we hear Loryn’s backstory, from making videos for brands to doing her own thing, why she found her niche in hard seltzers, and how far things have come since that very first White Claw video. Since her seltzpert career took off, Loryn has become a mom and talks about how that’s changed things for her business. She also discusses the importance of being vulnerable in your content as well as the concerns of audience perception that all content creators face at one point or another.

In This Episode

· How Loryn discovered her passion for hard seltzers

· How a background in comedy prepared her for her new career

· The backstory around that first White Claw video

· Why Loryn found her niche in hard seltzers

· The moment when Loryn realized this was more than a hobby

· Why authentic, unscripted content performs well

· Balancing a content schedule with a new baby

· The importance of being more vulnerable and real with your content

· Dealing with the fear of audience reactions and trolls

· The most challenging part of Loryn’s career

· Describing what you do to friends and family

· Loryn’s thoughts on the future of brand deals

Follow Loryn:

· Seltzpert

· Follow Loryn on Instagram

· Follow Loryn on TikTok

· The CaPowerHour Podcast

This podcast is brought to you by LoveScotch.com and produced by our friends at Content10x.com.

How does a successful realtor make a 180-degree career pivot to becoming a tequila entrepreneur? Joining this episode of The Spirit Guides is Rob Gerard of The Tequila Collective (@The_TequilaCollective) to share his unique story.

From Posting Photos to Growing an Online Tequila Empire

Like most spirit influencers and content creators, Rob had no intention of becoming a big name in the tequila world. As he puts it, he’s “just a guy who loves tequila.”

But surprise successes turned what was just a hobby and a passion into a fully-fledged tequila empire featuring merch, sponsorships, collaborations with brands, tours, and private tastings.

But where did it all start? Rob joins The Spirit Guides to share his journey from simply posting pictures of his tequila collection online to creating videos and getting a combined one million followers who see him as the go-to guy for tequila recommendations.

In This Episode:

· How Rob first fell in love with tequila

· Why he started posting pictures about his growing collection

· How Rob balances his career in real estate with his tequila commitments

· Rob shares what types of content have skyrocketed his follower count

· Fan interactions with the man behind The Tequila Collective

· The satisfaction of helping brands gain more recognition

This episode is brought to you by LoveScotch.com and edited by our friends over at Content 10x.