When Shane gets on a fandom bandwagon, she is literally driving the bus. From day 1 of learning about the jewelry and the woman behind the brand, she was hooked. And she got Jenna hooked too.

In this engaging conversation, Meredith Buchwald, founder of MB Styles, shares her journey of launching a successful jewelry business during the COVID-19 pandemic. She discusses the importance of authenticity in social media marketing, the challenges of scaling her business, and the significance of building a community around her brand. Meredith also highlights her collaborations with influencers and her future plans for MB Styles, emphasizing the need for genuine connections in the entrepreneurial world.

Takeaways
Meredith launched MB Styles during the COVID-19 pandemic as a response to her desire to create something meaningful.
Her background in design and merchandising played a crucial role in her business journey.
Authenticity is key in social media marketing; showing up as your true self resonates with audiences.
Building a community around her brand has been essential for growth and customer loyalty.
Meredith emphasizes the importance of finding genuine influencers to promote her brand.
She faced challenges in scaling her business but learned to delegate and seek help.
Collaborations with influencers like Sunny and Jen have been pivotal for MB Styles' visibility.
Meredith's connection with Bethany Frankel opened new opportunities for her brand.
She is exploring new product lines, including clothing, to expand MB Styles.
The brand's success is measured by repeat customers and their love for the products.

Keywords
MB Styles, jewelry, entrepreneurship, social media, authenticity, influencer marketing, business growth, women empowerment, fashion, community, Sunny and Jenn

We're kicking off season 2 with social media influencer, Chloe Hechter.

Join us as Chloe shares her inspiring journey from theater to becoming a content creator. Discover how she navigated college, embraced her passion for writing and comedy, and tackled the challenges of the influencer world. Chloe emphasizes the importance of authenticity, staying true to one's values, and the power of relatable storytelling. She offers insight to Jenna about living in the city post-college and gives great advice as a fellow member of Gen Z.

Takeaways:

• Chloe Hechter transitioned from theater to content creation to control her narrative.
• She values authenticity and staying true to her values in brand partnerships.
• Chloe emphasizes the importance of not comparing oneself to others in the influencer world.
• Her content often includes relatable stories for Jewish girls and young women.
• Chloe's journey highlights the challenges and rewards of being a full-time influencer.
• She shares insights on managing hate comments and maintaining personal boundaries.
• Chloe's viral success began with a skit about a camp social that gained 5 million views.
• She advises using personal connections over LinkedIn Easy Apply for job searches.
• Chloe's content aims to provide comic relief and relatable experiences.
• She stresses the importance of enjoying college moments while preparing for the future.

Keywords:

Chloe Hechter, content creator, influencer, comedy, writing, social media, brand partnerships, authenticity, Jewish representation, New York

Follow Chloe:

@Chloehechterr on Instagram

@Chloehechterr on TikTok

Connect with us:

https://www.instagram.com/thesocialdialoguepodcast/

https://www.facebook.com/socialdialoguepodcast

If you've ever had a friend fallout and wanted to know if there was hope to mend the relationship, this episode is for you.

Welcome to our final episode of season 1. This one takes a bit of a different turn as we don't talk about social media much at all. We began this first season with a conversation about how to find your friends in college, and how sometimes it doesn't happen quite as quickly as one might have thought it would.

For Shane, back in 1991, that wasn't the case at all. From day one in the dorms, she and Pam (still known to Shane as Pami - add a hair flip) were fast friends. It was a strong, stable friendship until it... well until it wasn't.

On this episode, Shane and Pami share with Jenna the details of their fallout (and nearly 30 years later learn some new information), their six year "hatefest" and the reconciliation that brought them back together in the wake of 9/11.

The episode is about the universe speaking to both of us - making sure we know we were meant to be friends and that that friendship is worth protecting. It's a story Jenna has heard a few times in her life, but never by both of us at the same time.

It's episode 13. At one point that was an unlucky number but those of us in the Swiftyverse know 13 is a great number to end on this year.

If you've missed any of our previous episodes now is a great time to go back and listen. We'll be back in January with a brand-new slate of amazing guests. Thanks for being on this journey with us and thanks for your 5-star rating and reviews!