When I launched my business, I knew I had to start simple. I didn’t run ads, have a massive audience, or create a complicated funnel. Instead, I focused on building one clear strategy, consistent action, and genuine connections with the right people.

In this episode, I’m sharing the exact strategy that helped me book my first clients. These are the same foundations I still use today and the ones I recommend to new service-based business owners who want to build with clarity and confidence.

In this episode, you’ll learn:

• How I used personal referrals to build momentum early on
• The messaging framework that helped me clearly communicate who I serve and the results I deliver
• Why focusing on one platform helped me grow faster and stay consistent
• A simple one-liner formula to explain what you do in a way that resonates
• How to build visibility without trying to be everywhere all at once

If you're in the early stages of business and want a marketing strategy that works without overwhelm, this episode gives you a focused starting point that leads to real results.

Resources & links mentioned in the episode:

• Sign up for The Servicepreneur Content Sprint and in just 5 days, map out your full content strategy and start showing up with a solid plan: https://www.theservicepreneur.com/content-sprint

Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Let's Connect!

• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/