The Setpoint: Strategy, Leadership, & Building with Intention copertina

The Setpoint: Strategy, Leadership, & Building with Intention

The Setpoint: Strategy, Leadership, & Building with Intention

Di: Karissa Johnson
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A solo podcast for founder-CEOs at the growth stage. Hosted by Karissa Johnson, brand strategist and founder of Setpoint Strategy. Each episode explores brand clarity, leadership, and the real experience of building, including anxiety, burnout, and the decisions that define who you become as a leader. If you want to lead with more intention and build a company that reflects who you actually are, this is the show.

© 2026 Setpoint Strategy. All Rights Reserved. Economia Gestione e leadership Leadership Management Scienze sociali
Episodi
  • Point Blank

    Point Blank
    Oct 8 2026

    Brand clarity is not a logo, a tagline, or a visual identity. In this episode, Karissa Johnson breaks down what brand clarity actually is and why it matters more at the growth stage than most founders expect.

    If your team is making decisions that feel slightly off, your copy doesn't land the way you want, or you're still approving more than you should be, this episode is for you.

    Key takeaways:

    • The difference between brand presence and brand clarity
    • Why brand clarity is a team execution problem, not just a marketing problem
    • What it looks like when clarity is present and when it's missing

    © 2026 Setpoint Strategy

    | setpointstrategy.com | @setpointstrategy | @karissa.m.johnson
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    12 min
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