What if "not for sale" didn't mean "not interested"? In this episode, James and Keith sit down with Katie Hill, founder and CEO of Unlisted, a startup turning heads and headlines by unlocking the hidden inventory between "just browsing" and "for sale."

Katie's background in direct mail, digital marketing, and startup advising uniquely positioned her to spot a massive opportunity in the market: homeowners who might sell, just not yet. Unlisted isn't trying to replace real estate agents; it's giving them a new front door into consumer conversations before they're ready to list.

In this episode:

• How a pool, a pandemic, and a bold question inspired a whole new real estate model

• What makes the "gray zone" of real estate so valuable (and overlooked)

• Why the future of selling your home could start with a waitlist

• How to use direct mail right in 2025

• Why agents should get excited (not threatened) by this new lead source

Plus: real talk on startup life, rejection as fuel, and why planning is often just fear wearing a tie.

Links mentioned during the episode:
https://unlistedhomes.com/agents

Connect with Katie on LinkedIn.

Learn more about Unlisted on - LinkedIn - Facebook - Instagram and online unlistedhomes.com.

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