The Search Marketing Podcast copertina

The Search Marketing Podcast

The Search Marketing Podcast

Di: Vertical Leap
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A proposito di questo titolo

 Premier Google Partner, Vertical Leap, brings you the latest advice and guidance from our in-house specialists to help boost your visibility in the search engines and drive traffic to your website. Conversation topics include SEO, PPC, conversion rate optimisation and content marketing, to name but a few. We’ll share with you the tools, strategies and techniques you need to not only ensure that your organic and paid traffic is relevant but also converts into leads and paying customers. Send in your questions to info@vertical-leap.uk. Produced by Vertical Leap, the UK’s most effective search marketing agency. Find out more at vertical-leap.uk© 2023 The Search Marketing Podcast Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • 3 great alternatives to Google Ads

    3 great alternatives to Google Ads
    Dec 14 2020

    In this episode we give you 3 great alternatives to the primary PPC platforms - Google, Microsoft and Facebook ads. Leading the conversation are two of our highly experienced and knowledgeable PPC specialists at Vertical Leap, Matt McCullough and Callum Coard.

    We discuss:

    • Alternative ad options - Ebay, Amazon and Pinterest
    • Traffic and competitiveness
    • Setting these ads up and ongoing optimisation 
    • Other ad alternatives


    Guest speakers

    Matt joined the Vertical Leap team in March this year, with 7 years of digital marketing experience. He specialises in PPC management helping businesses increase their ROI across multiple ad networks.

    Callum is a PPC Specialist and joined Vertical Leap in early 2019. He believes the future of commerce and business will continue to innovate online and no other industry is as exciting or changes as much day by day.
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    23 min
  • 3 website design trends for 2021

    3 website design trends for 2021
    Nov 10 2020

    In this episode we discuss three top trends in website design that you need to know for 2021 to keep your users engaged for longer and stay ahead of the game.

    Leading the conversation is Vertical Leap's Head of Creative - Kirsty McLean, Lisa Morgan - Creative Account Manager and Web Developer - Verity Maton.

    We discuss:

    • Augmented reality
    • Virtual reality
    • Voice recognition

    Guest speakers

    Kirsty heads up the Creative team at VL and has been bridging the gap between the practical and the aesthetic for over 15 years.

    Lisa is Creative Account Manager at Vertical Leap and has over 14 years agency experience. Lisa started her career as a Graphic Designer, before moving into Account Management. She specialises in creative, website development and User Experience.

    Verity is a developer at Vertical Leap with a particular interest in how humans and technology interact.


     
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    39 min
  • How to identify a problem with your SEO

    How to identify a problem with your SEO
    Sep 22 2020

    In this episode we help you with how to identify a problem with your SEO.

    Leading the conversation are two of our highly experienced and knowledgeable SEO Specialists at Vertical Leap, Ben Jayston and Stuart Clark.

    We discuss:

    • What is classed as a problem?
    • How you identify a problem
    • What can cause it?
    • When a problem is not a problem
    • How to fix it


    Guest Speakers

    With 15 years in SEO and an entrepreneurial background in all things digital, Ben has been working at Vertical Leap since 2016. 

    Stuart has been a part of the Vertical Leap family since 2010 and enjoys helping people with great ideas find their audience.
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    44 min
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