Entrepreneurs with an exciting technology get endless advice on where to apply it. But when should you actually listen? In this episode, Blake Dubé, CEO of Aeronics (maker of Pawprint Oxygen), shares how his focus on human healthcare was transformed by a chance encounter with a veterinarian—leading him to pivot to the pet market and find clear product-market fit.

Blake also reveals why his company chose to stay scrappy after commercialization, including his counterintuitive approach to fundraising. Tune in for an insightful lesson on how to build a sustainable, mission-driven business by truly listening to your customers.

Have a pet or a veterinarian, or both? Check out Blake's company website: www.pawprintoxygen.com

Building a world-class team and culture is one of the hardest parts of a founder's journey, especially with limited resources. Corinne Landphere, who has coached countless entrepreneurs, distills 25 years of experience into actionable advice for building your company on a solid foundation of people and purpose.

In this episode, you will learn:

• Why your company culture is ideally defined before you ever make your first hire.
• The concept of "work-life cadence" versus the myth of work-life balance in a startup.
• A practical framework for handling team members who aren't working out (and why a termination should never be a surprise).
• The single most common mindset struggle that holds early-stage founders back from becoming great leaders.

This conversation is an insightful lesson in the "soft skills" that will set you apart as a leader while building a successful company.

About The Scrappy Entrepreneur:

• Buy the Book: https://www.amazon.com/Scrappy-Entrepreneur-Effectively-Innovation-Driven-Startup/dp/1637428502
• Learn More & Subscribe: veroniquepeiffer.com

What happens when a founder sits down with her co-founder, years later, to discuss what really happened?

In this special episode, host Véronique Peiffer is joined by her co-founder, Justin Huelman. Together, they have a candid conversation about the exhilarating highs of starting a company, the honest truth about navigating a co-founder transition, and the tough conversations that are rarely shared publicly. They also discuss how the "scrappy" experience of being a founder propels a career in a larger company.

If you've ever wondered what a co-founder partnership is truly like or want to hear the story behind the book "The Scrappy Entrepreneur" through a different lens, this episode is a must-listen.