Few craft categories have experienced the meteoric rise of ‘functional beverages,’ and specifically, THC-infused drinks. But despite their popularity, what goes into making these drinks remains a secret, and not all THC-beverages are created equal.

So today, Eli talks with Fabric founder, Tom Eddleston, about what goes into crafting functional beverages with real intention. From cannabinoids to flavor-profile development, this conversation demystifies a category that is shrouded in misinformation.

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TOPICS & TIMES:

An Introduction To Colorado Sober (2:17)

History of Fabric (6:43)

Definitions and Offerings (11:30)

Ingredients (24:53)

The Importance of Education First (32:02)

Mental Health Advocacy (37:48)

Mental Health & the Outdoors (42:38)

Market Viability and Restrictions (45:36)

Lobbying Efforts for Regulation (54:31)

Cultural Significance of Inebriation (58:42)

Zebra Striping (1:02:49)

Distribution (1:05:40)

Get Involved (1:10:03)

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