Transitioning sales away from the founder is one of the hardest—and most critical—inflection points in a growing business.

In this episode of The Scalability Code, Matt Haney is joined by Adam Boyd, owner of Trinity Training & Development, to explore the challenges of moving from founder-led sales to a scalable, team-driven revenue engine.

They discuss the psychology behind why founders struggle to let go, the risks of staying too involved, and how to build trust, accountability, and structure within a sales organization. The conversation also covers practical frameworks for pipeline management, objective deal evaluation, and developing sales leaders who can truly own revenue.

This episode is essential listening for founders, CEOs, and operators navigating growth beyond the early stages.

CHAPTERS
00:00 Matt Haney and Adam Boyd
00:24 Show Intro
00:49 Meet Adam Boyd
01:54 Early Hustles
02:53 Leadership Sparks
05:05 Sandler Origins
06:35 Cold Calling Grind
07:49 Cookbook Method
08:45 Rocks And Scorecards
09:57 Right Seat Flow
11:26 Trinity Overview
12:05 Frontline Leaders
14:37 Program Delivery
16:18 Toolbelt To Leader
18:56 Entrepreneur Fear Cycle
19:26 Billion Dollar Worries
20:45 Cash Flow Crucible
21:43 Handing Off Sales
23:20 CEO Role in Deals
24:56 Trust and Transparency
26:25 Better Prospects Not More
27:27 Owner Sales Leader Balance
30:18 Pipeline Review Blueprint
32:25 Objective Deal Scorecards
35:23 Ideal Client Profiles
36:29 Closing and Farewell

Contact Adam Boyd: https://thenorthwoodgrp.com/contact/

Feeling stuck in your business?

It’s ok. We’ve all been there… You simply don’t have time for vision and growth. You feel frustrated, anxious, and stuck because goals aren’t being met, processes aren’t followed, and your team isn’t on the same page. Time after time, you’re putting out fires only fast enough for the next one to pop up.

Get OUT of the Sh*t Show

Let’s build your team and guide them to the next level.

What does it really take to scale a business?

In this episode of The Scalability Code, Matt Haney speaks with EOS Implementer Amanda Matthews, who shares her journey from a 15-year career at Capital One to helping entrepreneurs build scalable, high-performing companies.

After transitioning into the restaurant industry and helping grow a multi-unit business from 6 to 21 locations, Amanda discovered the power of structured execution through EOS. Now, she works with leadership teams to implement systems that improve alignment, accountability, and growth.

This episode dives into:

• The difference between visionaries and integrators—and why both are essential
• How to create repeatable processes that drive results
• Why leaders struggle with accountability and difficult conversations
• Practical ways to improve team performance and execution
• The EOS tools that help businesses scale with clarity and confidence

Amanda’s story also highlights how pivotal life moments can reshape career paths and open the door to entrepreneurship.

If you're a founder, operator, or leadership team member looking to scale your business more effectively, this episode delivers actionable insights you can apply immediately.

Feeling stuck in your business?

It’s ok. We’ve all been there… You simply don’t have time for vision and growth. You feel frustrated, anxious, and stuck because goals aren’t being met, processes aren’t followed, and your team isn’t on the same page. Time after time, you’re putting out fires only fast enough for the next one to pop up.

Get OUT of the Sh*t Show

Let’s build your team and guide them to the next level.

What’s really holding your team back?

In this episode of The Scalability Code, Matt Haney and DeEtte Feurtado explore the hidden factors that prevent teams from performing at a high level.

From siloed departments to unclear accountability, DeEtte shares insights from her leadership journey on how to create alignment, trust, and measurable results across an organization.

In this episode:

• Why teams struggle even with strong talent
• How silos impact performance across departments
• The importance of clarity, communication, and shared goals
• A leadership approach rooted in curiosity and development

If you’re looking to unlock better performance from your team, this conversation delivers practical, real-world guidance.

Feeling stuck in your business?

It’s ok. We’ve all been there… You simply don’t have time for vision and growth. You feel frustrated, anxious, and stuck because goals aren’t being met, processes aren’t followed, and your team isn’t on the same page. Time after time, you’re putting out fires only fast enough for the next one to pop up.

Get OUT of the Sh*t Show

Let’s build your team and guide them to the next level.