The SEC, Google Reviews, & Why You’re Missing Out
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The SEC, Google Reviews, & Why You’re Missing Out
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Ever since Google introduced the Zero Moment of Truth (ZMOT) in 2011, Justin has been obsessed with the art of showing up at the top of Google searches and getting Google reviews.
Today, showing up in search matters more than ever, and it's no longer just about Google. If advisors aren't showing up in Google and AI searches, they're throwing opportunity away.
In this episode, Justin sits down with Brian Thorpe to discuss one of the best ways advisors can improve their visibility: getting Google reviews from their clients. They talk about why reviews matter, how they impact search results, and why advisors should make them a consistent part of their marketing strategy.
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Guests and companies featured on Beyond The IMO are selected based on relevance and value to independent advisors. Neither Justin nor Beyond The IMO receive compensation, referral fees, or incentives tied to who appears on the show.