Thinking about sending texts to your customers in 2026 as a small business? Watch this episode first!

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing text (SMS) marketing. We talk in depth about how to get started with text marketing, building a text list, and best practices.

Part of our discussion explores the intimacy of text communication, which is why this week’s MARKETING HOT TAKE is: it’s very easy to become spam when using text marketing. Disagree? Let us know in the comments.

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

02:45 Introduction to Text Marketing

03:38 Marketing HOT TAKE - Understanding the Intimacy of Text Marketing

05:56 Why Text Marketing is Worth Your Time

16:52 Getting Started with Text Marketing

26:35 Being Intentional with Text Marketing

34:03 Building Your Text List

36:47 Best Practices for Text Marketing

40:40 TLDL; Getting Started with Text Marketing

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

If you’re a small business owner who wants to get serious about email marketing in 2026 - this is the episode for you! (And the podcast for you, Vivian and I LOVE email marketing, and we have multiple episodes on the topic.)

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing email marketing, specifically how small businesses can grow their email lists. We emphasize the importance of consent, the need for compelling reasons for customers to join, and the effectiveness of landing pages and lead magnets.

Email marketing can be a powerful tool for small businesses, and we want you SOB’s to use it to its full potential. That’s why this week’s Marketing HOT TAKE is that email marketing is UNDERRATED, and should be used by ALL small businesses! Disagree? Let us know in the comments.

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

05:45 The Importance of Email Marketing

07:33 Consent in Email Marketing

09:11 Reaching Existing Customers Strategy

13:45 Forms, Lead Magnets, and Landing Pages

19:02 Understanding Your Target Audience

22:33 TLDL; Ways to Grow Your Email List in 2026

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Email Marketing Best Practices for Small Business Owners: https://youtu.be/35Glyz2Aw6I

Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE

5 Steps to Starting Email Marketing as a Small Business Owner: https://youtu.be/Xd4IomWN59s

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and focus on these 3 key analytics.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), 3 marketing analytics every small business owner needs to track in 2026.

We’re sharing why these marketing analytics are important, how they can be compared to one another, and how to calculate and utilize these metrics effectively.

Marketing HOT TAKE: It does not matter how old or large your business is, you need to be tracking your data! Agree? Let us know in the comments!

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

02:59 Marketing Essentials for the New Year

05:25 Marketing Hot Take: The Importance of Tracking Analytics

09:22 Understanding Return on Investment (ROI)

16:52 Customer Lifetime Value Explained

29:00 Calculating Customer Acquisition Cost

38: TLDL; Summary of Marketing Analytics

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Building a Marketing Budget For Your Small Business in 2026: https://youtu.be/yvmE4e4FyRw

How to Create a Marketing Plan You’ll Actually Use in 2026: https://youtu.be/4aZtxHBBBxE

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com