How much time did you spend this week chasing promoters? If you feel like you're relying on luck to get booked, it’s time to change the strategy.

In this episode, Paul breaks down his brand new "DJ Booking Playbook 2026." Drawing on 35 years of experience (including 5 years managing Artist Accreditation for Clockwork Orange), Paul reveals why most DJs are stuck in a cycle of begging and how to shift into "attracting."

Inside this episode:

• The "Ghost Profile" Audit: Does your bio convert lookers into bookers?

• Proof of Vibe: Why you need a 60-second showreel, not an hour-long mix.

• The Outreach Script: Exactly what to say to promoters so you don't look desperate.

• The £50 Increment Rule: A safe way to find your true market value.

If you are serious about making 2026 your biggest year yet, you need to stop being a "chaser" and become a "magnet."

🔗 Download The DJ Booking Playbook 2026:

https://rockin-social-media-agency.kit.com/products/the-dj-playbook-2026?promo=FRIDAYDJ

If you’re a DJ who’s tired of waiting around for promoters to give you a chance, this episode is going to help you take control.

I’m breaking down how to start your own event without losing your mind or your money. We cover the steps you need before you book a venue, how to avoid the classic mistakes that leave DJs stressed, and the simple structure that makes your night actually work.

I also share lessons from my own journey running events over the years. These steps opened more doors for me than any single club booking ever did.

In this episode we cover:
• Why DJs should run their own events
• How to pick the right venue
• What to avoid so you don’t get skint or overwhelmed
• How to build a night people care about
• How to promote your event
• Tickets vs free entry
• How to run the night properly
• What to do after the event to grow faster

If you want help launching your first event, improving your branding, or building your social media, check the links in the description and book a free call.

Hit subscribe and drop a comment telling me where you’re based.

Stop chasing gigs. Start attracting them.
In this week’s episode, I’m talking about positioning - how to become known for one clear thing and stand out from every other DJ posting flyers and mix links.

You’ll learn:

• Why positioning is the secret behind every booked-out DJ
• How to define your sound and audience
• How to create a simple tagline or phrase that builds recognition
• What promoters really look for when choosing DJs

🎧 Action step: Create your tagline this week. Something that defines your sound, your crowd, and your vibe.

When you’re clear on your message, the gigs start finding you.

Follow me on Instagram https://www.instagram.com/paulhutchinsondj/

#DJBranding #RockinSocialMediaPodcast #PaulHutchinsonDJ