The Rise and Fall of Studebaker
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The Rise and Fall of Studebaker
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In 1852, brothers Henry and Clement Studebaker opened a modest blacksmith shop in South Bend, Indiana, with two forges and sixty-eight dollars, building an empire whose wagons carried pioneers west, supplied the Union Army, and even bore Abraham Lincoln to Ford's Theatre. Unlike every other major nineteenth-century wagon maker, Studebaker successfully leaped into the automobile age, surviving a catastrophic 1933 collapse to produce unforgettable postwar icons like the bullet-nose coupe, the Starliner, and Raymond Loewy's supercharged fiberglass Avanti. Yet runaway factory costs and fierce Detroit price wars ultimately brought South Bend production to a halt in 1963, leaving a small plant in Hamilton, Ontario, to roll out the very last Studebaker in March 1966.
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