The Rise and Fall of Montgomery Ward
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The Rise and Fall of Montgomery Ward
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“The Rise and Fall of Montgomery Ward” is a business history story from Strange Business History Cafe.
From a single-sheet catalog in 1872 to one of America’s retail giants, Montgomery Ward pioneered mail-order shopping and went head-to-head with Sears for a century. This podcast traces the company’s spectacular rise, its innovative catalogs and stores, and the missteps, competition, and changing times that led to its dramatic fall.
Strange Business History Cafe looks at the rise and fall of the brands and businesses we remember. Follow the show for more business history. Press play and share your own memories of these brands.
New listeners are welcome: start with this episode, then browse the back catalog for more.
Links:
- All my links
Explore more at StrangeHistory.com
Sponsored by CampfireShoppe.com. Campfire Shoppe is a small business offering natural herbal supplements, soy candles, melts, and teas.