The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers copertina

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

Di: Fexingo
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A proposito di questo titolo
 Lucas and Luna dismantle the mechanics of repeat purchasing: how email flows, SMS triggers, and loyalty architecture convert one-time buyers into habitual customers. Each episode takes a single retention strategy — a welcome series A/B test, a points-program redesign, a reactivation campaign — and traces its execution from first-party data setup to revenue lift. Lucas brings the numbers: open rates, redemption curves, CLV projections from real brands like Allbirds, Glossier, and Sephora. Luna pushes back on assumptions about customer fatigue, discount dependency, and the tension between personalization and privacy. Together they examine why some loyalty programs feel like a chore while others become a habit, and how the best retention teams use behavioral data without crossing the creepy line. This is not a show about hacks or viral growth; it is a show about the slow, deliberate work of earning a second purchase, a third, and a tenth. If you run an ecommerce brand, a subscription service, or a retail operation with a CRM dashboard, you will recognize every problem they debate. What does it actually take to make a customer come back — not because of a sale, but because the experience is better than the alternative? #RetentionMarketing #EmailMarketing #SMSMarketing #LoyaltyPrograms #CustomerLoyalty #RepeatCustomers #CLV #CohortAnalysis #EcommerceMarketing #CustomerRetention #MarketingStrategy #DirectMarketing #CRM #Personalization #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • How Customer Service Drives Retention

    How Customer Service Drives Retention
    Nov 13 2026
    Most brands treat customer service as a cost center, but for companies like Zappos and Apple, it is the primary engine of retention. In this episode, we explore how proactive support and empowerment create loyalty that marketing campaigns cannot buy. We look at specific metrics like customer effort score and first contact resolution to show why fixing problems before they escalate keeps customers coming back. If you want to build a business that survives economic shifts, you need to understand the revenue hidden in your support tickets. #CustomerService #RetentionMarketing #Zappos #Apple #CustomerExperience #LoyaltyPrograms #FirstContactResolution #ProactiveSupport #FexingoBusiness #BusinessPodcast #MarketingStrategy #CustomerSuccess #BrandLoyalty #ServiceDesign #RevenueGrowth #CXMetrics #CustomerEffortScore #EmpoweredTeams Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • Why Customer Data Hygiene Is The Real Retention Secret

    Why Customer Data Hygiene Is The Real Retention Secret
    Nov 12 2026
    We explore why cleaning your existing customer database matters more than acquiring new leads. Lucas and Luna break down how duplicate records, outdated contact info, and fragmented profiles silently destroy loyalty program effectiveness. Using a concrete example of a mid-market retailer who reduced churn by twenty-two percent simply by standardizing address formats and merging email accounts, we show that retention isn't just about sending better emails. It is about ensuring the right person receives the right message at the right time. This episode dives into the unglamorous but critical work of data governance, showing you how to audit your own lists for hidden leaks in engagement. #CustomerRetention #DataHygiene #EmailMarketing #LoyaltyPrograms #CustomerData #DatabaseCleaning #RepeatCustomers #MarketingStrategy #FexingoBusiness #BusinessPodcast #RetentionPolicy #CustomerExperience #DataGovernance #EmailDeliverability #ListSegmentation #ChurnReduction #MarketingOperations #CRMManagement Keep every episode free: buymeacoffee.com/fexingo
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    11 min
  • Why Your Loyalty Program Fails At The First Step

    Why Your Loyalty Program Fails At The First Step
    Nov 11 2026
    Most loyalty programs die in the first thirty seconds of enrollment. In this episode, Lucas and Luna dissect the 'enrollment friction' that kills retention before a customer even earns their first point. We look at why asking for too much data upfront creates a psychological wall, using real-world examples from retail giants who redesigned their sign-up flows to boost conversion by double digits. Learn how to balance data collection with user experience, and discover the specific three-question limit that turns skeptical browsers into committed members. If you are building or optimizing a retention strategy, this is the missing piece most teams overlook. #FexingoBusiness #BusinessPodcast #RetentionMarketing #CustomerLoyalty #EnrollmentFriction #UserExperience #ConversionOptimization #DataCollection #ConsumerPsychology #RetailStrategy #EcommerceTips #MembershipModels #FirstTouchpoint #BehavioralDesign #LoyaltyPrograms #CustomerAcquisition #DigitalMarketing #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    11 min
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