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The Retail Razor: Data Blades Podcast

The Retail Razor: Data Blades Podcast

Di: Ricardo Belmar | Top Retail Expert
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Retailers face an endless stream of challenges, but the right data is the key to unlocking smarter decisions. We cut through the clutter in complex retail industry research to reveal actionable insights & strategies. Each episode, top retail analysts & industry experts break down critical findings in consumer behavior, agentic commerce, retail media, AI for frontline retail, operational efficiency, or customer experience into clear, practical strategies executives can use today. If you’re looking to make informed management, marketing, & operational choices backed by real-world data, this is the retail podcast for you! Stay Sharp. Be Data-driven. Harness AI. Subscribe: Retail Razor Podcast Network: https://retailrazor.com Newsletter: https://retailrazor.substack.com YouTube: https://go.retailrazor.com/utube Follow: LinkedIn: https://go.retailrazor.com/IN BlueSky: https://go.retailrazor.com/Bluesky Instagram: https://go.retailrazor.com/insta Threads: https://go.retailrazor.com/threads Facebook: https://go.retailrazor.com/Facebook About your hosts Ricardo Belmar is an NRF Top Retail Voice for 2025 & a RETHINK Retail Top Retail Expert from 2021–2026. Thinkers 360 has named him a Top 10 Retail, Top 25 AGI & Careers, Top 50 Agentic AI & Management, & Top 100 Digital Transformation & Transformation Thought Leader, plus a Top Digital Voice for 2024 & 2025. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft. Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T, and CEO of Luxlock. She is a RETHINK Retail Top Retail Expert from 2023-2026, and a Retail Cloud Alliance advisory council member.© Copyright 2023-2025 All rights reserved. Economia Gestione e leadership Management Marketing Marketing e vendite
Episodi
  • Proving AI ROI - 64% of Retail Leaders Can't

    Proving AI ROI - 64% of Retail Leaders Can't
    Oct 16 2026
    Proving AI ROI, Agentic commerce, pilot purgatory, and a project called Do Not Replace Bob, live from Shoptalk Fall with Perficient. 64% of retail and consumer leaders don't have reliable data on their own AI ROI. That's from Perficient's new 2026 State of the Industry report, built on a survey of 50 director-level and above leaders, and it's the exact question boards are about to ask every retail CEO. Recorded live and in person at Shoptalk Fall in Nashville, Ricardo sits down with Brandon Rael and Rupa Amin from Perficient to get past the stage talk on agentic commerce and into what it takes to turn AI activity into business results you can prove. They start with the invisible lost sale: when a consumer's AI shopping agent passes over your product, there's no abandoned cart, no bounce rate, and no trail. Rupa explains why B2B buyers who research with AI still want a rep, and how that changes the rep's job. Then the conversation turns to AI ROI itself: why so many projects can't be measured, why almost half of leaders are funding AI in the wrong order, and how a Perficient project earned the name "Do Not Replace Bob." What you'll learn in this episode.What the invisible lost sale is, and why agentic commerce makes it so hard to see.Why AI-referred traffic growth (393%, per Adobe) matters even with about 85% of retail sales still in stores.How B2B buyers use AI for product discovery and what they still want from a sales rep.Why AI ROI is so hard to prove when the baseline process isn't the one people actually follow.Why Brandon says a weak data foundation means "the house is gonna fall down the hill".How private label's record 23.8% unit share ties to AI product discovery.Why one accountable owner gets AI projects out of pilot mode faster than a committeeThe one thing Rupa says to start this quarter, before the board asks what your AI spend deliveredSupport Our Sponsor.Perficient. State of the Industry: Retail & Consumer report. https://go.retailrazor.com/PerficientPowered by 7,000+ advisors, engineers, and designers, Perficient implements AI-first solutions that break conventions and deliver outcomes that matter. Proudly serving clients that represent the world’s most innovative brands, and in collaboration with our powerful technology partner ecosystem, Perficient brings deep industry expertise and data-driven design to redefine how businesses run and succeed. Insights from 50 retail and consumer decision makers in Perficient's State of the Industry: Retail & Consumer report reveal what makes the difference between the leaders and laggards responding to challenges with AI adoption, investment, and execution. In addition, the report explores how the leaders are approaching emerging trends shaping the future of retail, including agentic commerce, where AI increasingly influences how customers discover products, make decisions, and complete transactions. Explore the research. Subscribe & Follow. Love this episode? Drop us a five-star rating and review on Apple Podcasts, Spotify, or Goodpods. Don't forget to like and subscribe to The Retail Razor: Data Blades for more episodes on customer experience, retail marketing, AI in retail, and data‑driven transformation!Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://go.retailrazor.com/utubeAbout Our Guests.Brandon Rael. https://www.linkedin.com/in/brandonrael/Director, Retail and Consumer Strategy, Perficient.Brandon Rael is a Director and Retail Strategist at Perficient and a strategic commerce and Agentic AI commercialization executive. He started his career as a merchant and planner, learning every aspect of retail from the ground up. That operator foundation makes him a different kind of advisor and has shaped everything he has accomplished since. Brandon advises Fortune 100 companies, private equity-backed brands, and leading retailers on enterprise transformation, AI-enabled growth, merchandising, supply chain, and customer experience. Combining operator, advisor and go-to-market leadership experience, he helps organizations modernize operating models and turn emerging AI capabilities into scalable, adoption-ready solutions. His work consistently delivers measurable business outcomes in revenue growth, EBITDA improvements, cost optimization, and enterprise value creation across retail, grocery, luxury, wholesale, and consumer industries. Rupa Amin. https://www.linkedin.com/in/rupaamin/Senior Director, Retail & Consumer Strategy, Perficient.Rupa Amin is Sr. Director of Strategy for the Retail & Consumer Goods practice at Perficient. With over 20 years in commerce spanning manufacturing, distribution, and retail, she helps retail organizations build technology strategies that connect what happens in stores, warehouses, and digital channels to measurable business outcomes. Rupa specializes in guiding retailers through complex, ...
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    32 min
  • One Order, Five Boxes: How AI Order Management Cut It to Two

    One Order, Five Boxes: How AI Order Management Cut It to Two
    Oct 9 2026
    Deck Commerce CEO Chris Deck on AI order orchestration, the missing execution layer, and why order management drives growth. One online order. Five boxes. One customer. Chris Deck, Founder and CEO of Deck Commerce, ran a couple weeks of an apparel brand's inventory and sales data through an AI order management simulation and found that order could ship in two boxes. Split shipments dropped by 3X, and four zones came off the shipping distance. Recorded live and in-person at RetailClub AI Festival in Huntington Beach, this episode of Data Blades points AI at the part of retail that rarely makes the keynote: AI order management. Ricardo Belmar and Casey Golden talk with Chris about how AI order orchestration starts with a human in the middle, why B2B and DTC teams now share the same meetings, where brands get stuck when they ask an ERP to run modern commerce, and what Black Friday scale requires from every system around the order. What you'll learn in this episode.• How an AI simulation on a couple weeks of order data found 3X fewer split shipments and four fewer shipping zones, with results in about a week.• Why Chris calls that tool version one of agentic order orchestration, and why a person still approves the changes.• Why B2B teams still working in EDI, spreadsheets, and fax are studying how DTC order management works.• What the "execution layer" is, and why systems of record like ERP and WMS make a poor stand-in.• What Black Friday scale demands: finance close, loyalty updates, payment capture, and real-time order status, all in sync.• Why a "where's my order?" chatbot treats the symptom only.• The four-part case Chris makes for order management as "the engine of growth for the next wave of commerce" (jump to 18:18). Support Our Sponsor.Deck Commerce. https://www.deckcommerce.com/Deck Commerce helps growing brands solve what happens after the buy button.As order volume, channels, inventory, and fulfillment networks get more complex, Deck provides the intelligent orchestration layer that connects it all, helping brands make smarter order and fulfillment decisions, automate operations, and deliver a better customer experience at scale. Subscribe & Follow.Love this episode? Drop us a five-star rating and review on Apple Podcasts, Spotify, or Goodpods. Don't forget to like and subscribe to The Retail Razor: Data Blades for more episodes on customer experience, retail marketing, AI in retail, and data‑driven transformation!Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://go.retailrazor.com/utubeAbout Our Guest.Christopher Deck. https://www.linkedin.com/in/christopher-deck/Founder and CEO, Deck Commerce. https://www.deckcommerce.com/ Chris Deck is the Founder and CEO of Deck Commerce, an enterprise order management platform built to help modern brands manage the complexity of digital commerce, omnichannel fulfillment, inventory visibility, and customer service. With more than 20 years of experience across eCommerce, retail operations, and enterprise technology, Chris has spent his career helping brands connect the front-end customer experience with the operational systems required to deliver on that promise. His work sits at the intersection of commerce platforms, ERP, warehouse and fulfillment networks, stores, marketplaces, and customer service systems. Under Chris’s leadership, Deck Commerce has become a trusted OMS partner for leading retail and consumer brands navigating growth, modernization, and operational scale. The platform supports high-volume order orchestration, complex fulfillment logic, distributed inventory, customer service workflows, and integration across the broader commerce technology ecosystem. Chris speaks frequently about the future of commerce infrastructure, including omnichannel operations, inventory optimization, AI-enabled order management, and the emerging role of intelligent systems in helping brands make faster, more accurate operational decisions. His perspective is grounded in the belief that the next era of commerce will be defined not only by better digital experiences, but by the operational intelligence required to fulfill them profitably and reliably.Chapters(00:00) One Order, Five Boxes: How AI Cut It to Two(00:37) The Unglamorous AI Play Retailers Are Overlooking(03:45) The AI Simulation That Cut 4 Shipping Zones and 3X the Splits(07:10) B2B and D2C Stopped Fighting. Here's Why(10:54) Why Brands Get Stuck: The Missing Execution Layer(14:36) Black Friday Scale Is About More Than Order Volume(16:09) Stop Building Chatbots for "Where's My Order?"(18:00) Order Management Is the Engine of Growth(20:27) Stay Sharp: Follow Data BladesAbout your HostsHelping you cut through the clutter in retail data insights:Ricardo Belmar is an NRF Top Retail Voice for 2025 and ...
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    22 min
  • The $10 Trillion Market: AI in logistics and the governance that decides whether it pays off

    The $10 Trillion Market: AI in logistics and the governance that decides whether it pays off
    Sep 18 2026
    Arizona State University’s Brett Duarte on AI supply chain strategy, part 3: AI in logistics, control towers, network design, and supply chain governance. Logistics is a $10 trillion industry once you add up freight, transportation, warehousing, 3PL and 4PL. Brett Duarte puts that number on the table in the first four minutes, and it reframes every AI conversation that follows. This is how AI in logistics either earns its budget or quietly doesn't. This is part three, the final episode of our AI supply chain strategy series with Clinical Associate Professor Brett Duarte of Arizona State University's W. P. Carey School of Business. We covered procurement in part one and operations in part two. Here we finish with logistics, then widen the lens to the infrastructure and supply chain governance that everything else sits on. Brett splits AI in logistics into tactical and strategic work. Tactical includes route optimization and ETA prediction, capacity and load optimization so containers and trailers run full, and disruption management through control towers that sense a problem and act on it. Strategic means network design: where distribution centers go, how big their footprint needs to be, where the coverage gaps are, and whether carbon emissions can come down at the same time to address sustainability. Then Casey pushes him on the part executives keep asking about. Trusted data sources. Platform choices. Agent-to-agent protocolsand model context protocol. Managing a growing population of agents and their lifecycle. And the ROI roadmap with KPIs that leadership will accept. Brett's line on supply chain governance is the one worth writing down: it's a business capability, and companies that treat it as an IT project pay for it later. What you'll learn in this episode.Why the $10 trillion logistics number changes how you size an AI business case.Where AI in logistics pays off first, and which use case to build before all the others.The four tactical AI use cases Brett teaches first, and why disruption management is the one to start with.How a control tower agent pulls outside signals on weather, earthquakes and disruption events, then decides which orders are affected.What "citizen developers" can build inside operations, and the guardrails they need.The network design questions AI answers: DC placement, footprint, service versus cost, coverage gaps, consolidation.Why sustainability documentation is turning into a competitive edge instead of a spreadsheet chore.Brett's case that supply chain governance is a business capability, not an IT project.How to build an AI ROI roadmap, pick operational and financial KPIs, and benchmark against your market.The AI-native platform versus bolt-on-to-legacy decision, with the tradeoffs on both sides. The program behind the series.Each episode in this series follows one day of ASU's AI-Enabled Supply Chain Strategy Executive Program, October 5 to 7 in Tempe. This episode is day three. Seats are limited for the fall session. Register with the link below and ID code RETAILRAZORASU for $1,500 off.Register at https://specialevents.asu.edu/878064 with ID Code retailrazorasu for $1,500 off Listen to all three parts in the series.The series is built to be heard together. Part 1 covers procurement, part 2 covers operations, part 3 covers logistics plus infrastructure and supply chain governance. Start at part one if you're arriving late.• Part 1, Procurement (S2E13): https://go.retailrazor.com/DBs2e13• Part 2, Operations (S2E14): https://go.retailrazor.com/DBs2e14Support Our Sponsors.There’s still time to join us at RetailClub AI Festival.From the founders of Shoptalk and Groceryshop, RetailClub AI Festival brings together 2,000 industry leaders from September 22 to 24 for three days fully outdoors in Huntington Beach focused entirely on how AI is transforming retail. Hear from 150 leaders shaping how AI is being used across the industry, explore the technologies changing how retail works, and connect with senior leaders from across retail, brands, technology and investment. Late registration is now available at retailclub.com/retail-razor-podcast. We’ll see you in Huntington Beach! W. P. Carey School of Business, Arizona State University.ASU is a leading public research university and its W. P. Carey School of Business is the largest in the United States. AI-Enabled Supply Chain Strategy is a 3-day executive program running October 5-7, built by the #2-ranked Supply Chain Management department. The program is designed for senior leaders setting AI strategy across procurement, logistics, and operations.Register at https://specialevents.asu.edu/878064 with ID Code retailrazorasu for $1,500 off.Subscribe & Follow.Love this episode? Drop us a five-star rating and review on Apple Podcasts, Spotify, or Goodpods. Don't forget to like and subscribe to The Retail Razor: Data Blades for more episodes on customer experience, retail marketing, AI in retail, ...
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    18 min
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