Chanel Buttigieg is a former head of social at Microsoft and current head of social at @TheLight_UK cinema chain.

We talked about -

• How to get headhunted on LinkedIn.
• How to be creative at Microsoft with so many stakeholders.
• Why she moved from the UK (single market) to Microsoft ASIA (14 markets).
• Her managing style.- What skills everyone in social should be learning right now.
• Why she moved to The Light
• How she's creating a localise brand champion campaign in each Light cinema (in a similar style to Waitrose).

And more!

Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w

Chanel Buttigieg on LinkedIn - https://www.linkedin.com/in/chanel-buttigieg-50794795/

Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0

Available on Spotify, YouTube & Apple.

Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs

iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659

YouTube - https://youtu.be/dMLeEc8l038

The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine.

Hosted on Acast. See acast.com/privacy for more information.

Joel Marlinarson is the founder of Coldest Creative and a content creator in his own right with over 100,000 followers. He started out as a clothing brand and heavily leveraged social media and influencers to help it gain traction.

Today he is one of the most highly regarded social strategists and a keynote speaker.

We talked about -

- How to spot trends before they happen.

- Why he makes content and how that brings leads into his business.

- The state of the influencer market and how it is changing.

And more!

Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w

Joel Bjarni Marlinarson - https://www.linkedin.com/in/joelbjarni/

Joel on TikTok - https://www.tiktok.com/@coldestjoel

Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0

Available on Spotify, YouTube & Apple.

Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs

iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659

YouTube - you're here.

The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine.

Hosted on Acast. See acast.com/privacy for more information.

How do you make people care about washing machines on TikTok?

In this episode, we sit down with AO's social lead (and former Missguided Brand Manager) to discuss her decade-long journey in digital marketing.

We dive into the legendary 2018 Missguided x Love Island partnership, the logistics of running real-time social "war rooms" and how the AO team make unsexy appliances interesting on social.

Rachael (Dennis) Balmforth on LinkedIn - https://www.linkedin.com/in/rachaelbalmforth/

Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w

Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0

Available on Spotify, YouTube & Apple.

Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs

iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659

YouTube - https://youtu.be/JvhGHmO1lsM

The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine.

Hosted on Acast. See acast.com/privacy for more information.