How do you make people care about washing machines on TikTok?

In this episode, we sit down with AO's social lead (and former Missguided Brand Manager) to discuss her decade-long journey in digital marketing.

We dive into the legendary 2018 Missguided x Love Island partnership, the logistics of running real-time social "war rooms" and how the AO team make unsexy appliances interesting on social.

Rachael (Dennis) Balmforth on LinkedIn - https://www.linkedin.com/in/rachaelbalmforth/

Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w

Available on Spotify, YouTube & Apple.

Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs

iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659

YouTube - https://youtu.be/JvhGHmO1lsM

The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine.

Hosted on Acast. See acast.com/privacy for more information.

What does it actually mean to be a Community Growth Manager in today's digital landscape? In this episode I’m talking to Rebecca Fowler. Becca is the Community Growth Manager at Interflora for the UK & Ireland.

We discuss the shifting paradigms of platform algorithms, why direct shares are the ultimate metric of brand health, and how to create campaigns that evoke deep, genuine human emotion without feeling cynical.

Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w

Rebecca on LinkedIn - https://www.linkedin.com/in/rebecca-fowler-34b91265/

Available on Spotify, YouTube & Apple.

Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs

iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659

YouTube - you're here.

The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine.

Hosted on Acast. See acast.com/privacy for more information.

Georgie Burr is a Midweight Creative at Fabric Social and a former Junior Creative at Coolr.

Over the last two years she has worked with the Tango and Burger King social media teams to grow their voice and channels. In this episode we talked about:

• Her role as the "funny voice" in the TikTok comments
• How to handle talking to a much younger audience.
• What is a "trend" vs just a funny video that some has made.
• Can you teach someone to be funny online?

And so much more!

Follow Georgie on LinkedIn - https://www.linkedin.com/in/georgie-burr-072b33226/

Follow Simon on LinkedIn - https://www.linkedin.com/in/simoncaine/

Hosted on Acast. See acast.com/privacy for more information.