Stop competing with your rivals and start competing for eyeballs. Former Coolr CD James Parker sit downs to define what "social creativity" actually means today and why you can’t just copy-paste your TikToks onto YouTube Shorts.

We also talked about being one of the first employees at the mega agency Coolr and why he left to go freelance.

Please do share the pod with one person you think would get some value out of it, it really helps more than you know.

Follow Parker on LinkedIn - https://www.linkedin.com/in/jamesparker03/

Follow Simon (the host) on LinkedIn - https://www.linkedin.com/in/simoncaine/

Hosted on Acast. See acast.com/privacy for more information.

Lori Smith is a Social Media Consultant that helps Brands and Creators to get the most out of their content. She's worked with some of the biggest YouTubers on the planet to help them edit their content and find brand deals.

Let's jump in her career, learn how to find the best brand deals and how YouTubers are dealing with creator economy problems in 2026.

Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w

Lori Smith on LinkedIn - https://www.linkedin.com/in/lori-smith-21307214b/

Available on Spotify, YouTube & Apple.

Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs

iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659

YouTube - you're here.

The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine.

Hosted on Acast. See acast.com/privacy for more information.

What does it take to scale a youth media brand to millions? Sarah Hulyer details her legacy of creating the "witty friend" tone of voice that defined a Facebook era, and how she now applies those lessons to the high-stakes world of legal marketing.

Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/

Sarah Hulyer on LinkedIn - https://www.linkedin.com/in/sarahhulyer/

Available on Spotify, YouTube & Apple.

Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs

iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659

YouTube - https://www.youtube.com/@RestIsContent

The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine.

Hosted on Acast. See acast.com/privacy for more information.