The Relationship Shift: Why Every HR Leader Needs a Podcast
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The Relationship Shift: Why Every HR Leader Needs a Podcast
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We sit down with Greg Wasserman, Head of Relationships at RSS.com and self-described "relationship generator," to talk about why podcasting might be the most underused relationship-building tool HR and People leaders have.
We get into:
- Why the real ROI of a podcast was never the download count.It's the relationship
- Greg's throughline: "life is about time and relationships" (and how it shaped two decades in relationship development at Yahoo!, CBS, and a string of startups)
- Why cold outreach feels transactional, but "come on my podcast" doesn't
- How an internal podcast rebuilds trust HR often doesn't have; the shift from "HR wants to talk to me" dread to "I get to be a guest"
- Using podcasting for the vulnerable, messy conversations (think layoffs, reorgs, hard calls)...not just the highlight reel
- Why every employee having (or guesting on) a podcast builds brand ambassadors, whether they stay or eventually leave
- The tactical starting point: a $75–100 mic, one relationship worth building, and 30 honest minutes
Because you don't need a content strategy. You need one relationship worth having on the record.
Connect with Greg:
Podcast Network Insights (Greg's podcast)
RSS.com
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