Ever meet someone that you instantly connect with and immediately dive into talking about business and sales? Today is that kind of conversation. Kelly Price is joining Gwen on the podcast to talk about sales, burnout, leadership, and the courage it takes to create something on your own.

This is a refreshing conversation, one that feels so relatable it’s like talking to your business girlfriends over coffee. Kelly and Gwen dive into the uncomfortable but necessary parts of business ownership – pricing your worth, having difficult conversations, outgrowing team members, and why ‘being nice’ isn’t the same thing as being kind. Kelly continues to share how she transitioned from fractional HR work into creating a successful audit-based consulting business that actually aligns with her values.

If you’ve ever struggled with charging what you’re worth, feared difficult conversations with employees or clients, or wondered whether now is “the right time” to start your business — this episode is your permission slip: There has never been more opportunity than there is right now.

This is a conversation about owning your value, leading with honesty, building systems that support growth, and remembering that sales, when done authentically, is simply serving.

Links Mentioned in Today’s Episode:

Visit Thrive HR’s Website: https://www.thrivehrkc.com/about

Connect with Kelly on LinkedIn: linkedin.com/company/thrivehrkc

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

This episode may be a little out of Gwen’s comfort zone, but she’s getting vulnerable and honest with you. After launching into 2026 with big plans, new offers, and high expectations, she found herself staring at something every entrepreneur dreads: crickets. Instead of pretending it didn’t happen, she shares the uncomfortable truth about visibility gaps, scarcity thinking, and the one business activity she’s been avoiding—lead generation.

You’ll hear how a powerful circle of women in her “C-suite” lovingly called her out, why pivoting too often might be costing you more than you think, and how going back to the basics can reignite growth faster than chasing the next shiny strategy. Gwen reminds you that sales conversations aren’t usually the problem, having a lack of conversations is. And if you’re not consistently generating leads, no shiny new offer or rebrand will fix that.

This episode is your permission slip to stop spiraling, stop comparing, and start owning your power again. You are not behind. You are not incapable. You may just need to simplify, recommit, and do the uncomfortable things that move the needle. Because when you show up fully and visibly—you don’t just grow a business. You build a legacy.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

Sign Up For The Weekly Newsletters Here!

Join The Next Confident Sales Cohort Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!

It's the week of love, and for this special "Client Love" themed episode Gwen is joined by her operations manager for Grit and Tenacity Consulting, Kristyn, to pull back the curtain on what’s really happening behind the scenes and why learning how to lead confident sales conversations is the key to falling back in love with your business.

From event planners and photographers to yoga instructors, website designers, bookkeepers, and even a concierge pediatrician, Gwen shares real client success stories from service-based entrepreneurs who have doubled and tripled their revenue by creating clarity in their sales conversations.

This episode breaks down why women struggle with selling, how mindset impacts confidence when leads slow down, and why most “no’s” aren’t rejection — they’re confusion. Gwen walks through her Confidence Sales Accelerator framework, including how to stop over-explaining, sell outcomes instead of features, set boundaries without guilt, and confidently guide prospects to a clear yes or no.

Kristyn shares her perspective from watching client transformations happen in real time — from second-guessing and burnout to control, clarity, and confident leadership. Together, they explore why sales feels natural when you have a plan, how heart-led women can sell without being pushy, and why clarity is the most loving thing you can offer a potential client.

If you’re a service-based entrepreneur who wants to sell with confidence, raise your prices, and build a business that supports your life — not consumes it — this episode is for you.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

Sign Up For The Weekly Newsletters Here!

Join The Next Confident Sales Cohort Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!