Most florists think branding is something you do after you’re established — after the logo, the website, the luxury weddings, the polished feed.

But the truth is this: you already have a brand.
And if you don’t intentionally shape it, your clients will shape it for you.

In this episode, Jen breaks down what a brand actually is (and what it isn’t), why your behavior matters more than polish, and how you can start building a powerful, recognizable brand from any stage of business.

This isn’t about aesthetics — it’s about alignment, consistency, and becoming known for something.

In This Episode, You’ll Learn:

• Why a brand is a feeling, not a logo
• How your behavior builds your brand faster than visuals
• Why you are the brand (especially early on)
• How to pick a lane instead of trying to be everything
• The power of repetition in brand building
• How boundaries create a premium brand
• Why consistency builds trust and recognition
• How personal branding accelerates growth
• When (and why) it’s okay to evolve your brand
• How strong branding attracts better clients with less effort

Key Takeaway:

A brand isn’t built in polish — it’s built in how you show up.
Your energy, tone, boundaries, and consistency are the brand.

Action Steps:

• Choose 3 words you want people to associate with you
• Update your bio with what you want to be known for
• Audit your communication — does it sound like you?
• Decide what you’re no longer available for
• Start showing up consistently, not perfectly
• Repeat your message instead of reinventing it

Brand is a long game — and that’s what makes it powerful.