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The Real Women Real Business Podcast

The Real Women Real Business Podcast

Di: Shauna Lynn Simon
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Welcome to The Real Women Real Business Podcast, where we celebrate the strength, resilience, and entrepreneurial spirit of women everywhere.

I'm your host, Shauna Lynn Simon, and I'm thrilled to invite you on this journey with me.

On this podcast, my guests and I dive into proven strategies and techniques to help you build your empire without the overwhelm and stress. Each episode is filled with insights, inspiration, and practical advice to fuel your entrepreneurial journey.

This podcast is an all-inclusive space where we empower each other to reach our fullest potential in business and beyond.Copyright Shauna Lynn Simon Economia Gestione e leadership Leadership
Episodi
  • The Difference Between Smart Strategy and Fear Based Decisions

    The Difference Between Smart Strategy and Fear Based Decisions
    Oct 13 2026
    What if the offer you are about to create is not really a strategy - but a reaction to fear?

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon shares a powerful coaching conversation with a client who was considering creating a lower-priced version of her service after facing sticker shock from a prospective client. On the surface, the idea sounded generous and accessible, but after a deeper look, the decision was rooted almost entirely in fear.

    Shauna Lynn breaks down how fear shows up when expenses rise, prices increase, teams grow, and business owners start second-guessing what has already been working. She shares five practical gut checks to help listeners evaluate whether a decision is rooted in vision or panic, including why “no” is data, why discounting rarely leads to stronger sales, and why not every client is meant to grow with you.

    Listeners will walk away with a clearer way to protect their value, trust their offers, and make decisions from strategy instead of fear.


    Timestamps:
    (01:50) - (06:32) - The coaching conversation that revealed a fear-based business decision
    (06:33) - (11:09) - Why growth feels different from starting and how systems change decision-making
    (11:10) - (15:54) - Why “no” is useful data and how to stop negotiating against yourself
    (15:55) - (20:33) - Tiered offers, discounting, and why lower-priced options must be intentional
    (20:34) - (25:19) - How to tell whether fear or vision is driving your next decision
    (25:20) - (30:01) - Bigger growth, strategic scaling, and making room for better-fit clients


    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    • Ep 100: Why People Pleasing Is Burning You Out and How to Set Boundaries Without Guilt: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/people-pleasing
    • 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy: https://link.amazon/B0dWuyP5s
    • The Science of Scaling by Dan Sullivan and Dr. Benjamin Hardy: https://link.amazon/B0cdhpflh
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    30 min
  • How to Stop Being the Bottleneck in Your Business with Melissa Franks

    How to Stop Being the Bottleneck in Your Business with Melissa Franks
    Oct 6 2026
    What if the thing holding your business back is not your team, your market, or your strategy - but the fact that too much still depends on you?

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Melissa Franks, founder of On Call COO and a seasoned fractional COO who has worked inside more than 50 businesses. After leading billion-dollar transformations, M&A initiatives, and operational turnarounds in the Fortune 500 world, Melissa now helps small business owners build companies that can grow without relying on their constant personal effort.

    Melissa explains why founders often become the bottleneck, how control can quietly limit growth, and why the strongest leaders are willing to stop being the smartest person in every room. She also breaks down what a fractional COO actually does, why saying yes to everything creates operational chaos, and which metrics business owners should start tracking now.

    Listeners will walk away with practical insight on structure, profitability, leads, hiring, and building a business that can finally support the life they are working toward.


    Timestamps:
    (01:50) - (08:29) - Melissa’s path from Fortune 500 transformations to fractional COO work
    (08:30) - (15:26) - Why founders become bottlenecks and how to stop doing every job yourself
    (15:27) - (23:34) - What a fractional COO does and why trust is required to step back
    (23:35) - (29:24) - What breaks first as a company grows and why saying no creates scale
    (29:25) - (34:00) - How to choose the right operational support before hiring a fractional COO
    (34:01) - (43:10) - The metrics to track, the vision to clarify, and how data drives better decisions


    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    • The 5 Metrics Every Business Should Track: https://oncallcoo.myflodesk.com/5metrics
    • Ep 100: Why People Pleasing Is Burning You Out and How to Set Boundaries Without Guilt: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/people-pleasing
    • FREE Boundaries Bundle: https://www.aboutshaunalynn.com/yes

    Connect with Melissa Franks:
    Learn more about Melissa: https://www.melissafranks.com
    Facebook: https://www.facebook.com/profile.php?id=100086491652065
    Instagram: https://www.instagram.com/melissa_franks/
    YouTube: https://www.youtube.com/@oncallcoo
    LinkedIn: https://www.linkedin.com/in/melissafranks/
    Email: melissa@melissafranks.com

    Melissa Franks is the founder of On Call COO, a fractional COO firm that helps business owners strengthen operations, increase profitability, and build companies that can scale without depending on the founder’s constant effort. A former Fortune 500 executive, Melissa has led billion-dollar IT transformations, M&A initiatives, revenue growth strategies, and complex operational turnarounds. She has been named an OnCon Icon Top 100 COO for three consecutive years and brings a people-first approach to every business she supports. Through On Call COO, Melissa helps founders identify what is getting in the way, create scalable structure, make data-driven decisions, and move through growth plateaus with more clarity and confidence. She is also passionate about women in leadership, domestic violence awareness, family court reform, running, traveling, and cheering on her three sons.
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    44 min
  • How to Lead With Service and Build Real Community with Brad Walsh

    How to Lead With Service and Build Real Community with Brad Walsh
    Sep 29 2026
    What if the most powerful business growth does not come from pitching harder, but from creating spaces where people feel genuinely seen?

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Brad Walsh, founder of Empowerography, international speaker, podcast host, producer, photographer, author, and Soul Visibility Guide. What began as a journey through photography and boudoir work became something much larger when Brad saw the transformation that happened when women felt witnessed, confident, and fully themselves.

    Brad shares how Empowerography grew into a platform with more than 800 conversations with women around the world, and how those stories shaped his understanding of service, connection, visibility, and community. He also opens up about building the Empowerment Network, a sales-free space where women entrepreneurs can support one another, work through challenges, and feel less alone in business.

    Listeners will walk away with a deeper understanding of why authentic connection matters, how community can shift perspective, and why supporting others never has to mean sacrificing yourself.

    Timestamps:
    (01:50) - (08:50) - Brad’s journey from photography to boudoir work and the beginning of Empowerography
    (08:51) - (15:43) - Why service, women’s voices, and Brad’s family story shaped his mission
    (15:44) - (24:57) - What 800 conversations revealed about women, systems, burnout, and invisible labor
    (24:58) - (31:54) - Why women often settle for crumbs and how self-sacrifice shows up in business
    (31:55) - (38:23) - Building the Empowerment Network and creating sales-free connection
    (38:24) - (48:09) - Visibility, community support, shared experience, and why anything is possible


    Resources:
    • Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
    • Learn more about the show: AboutShaunaLynn.com/podcast
    • Join the Empowerment Network by Empowerography: https://empowerographypodcast.com/empowerment-network-page
    Connect with Brad Walsh:
    Learn more about Brad: https://www.empowerographypodcast.com
    Facebook: https://www.facebook.com/brad.walsh.56/
    Instagram: https://www.instagram.com/empowerographypodcast/
    YouTube: https://www.youtube.com/@Empowerography
    LinkedIn: https://www.linkedin.com/in/bradwalsh70/
    Email: brad@empowerographypodcast.com

    Brad Walsh is the founder of Empowerography, a podcast host, producer, photographer, international speaker, Soul Visibility Guide, and #1 international best-selling author. Through Empowerography, a globally rated podcast built to amplify women’s voices, Brad has held more than 800 conversations with women leaders, entrepreneurs, creatives, and change-makers around the world. His work began in photography and expanded through boudoir, where he witnessed the powerful transformation that happens when women feel seen, confident, and connected to themselves. Today, Brad continues that mission through conversations, community, visibility work, and the Empowerment Network, creating spaces where women can share their stories, support one another, and step more fully into their power.
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    50 min
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