The Real Reason Your Content Isn't Good Enough (It's the Brief)
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The Real Reason Your Content Isn't Good Enough (It's the Brief)
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Almost 80% of content teams admit they're publishing stuff they know isn't good enough. This is that conversation.
In this episode of Permission to Rant, Penny sits down with Monica, Head of Demand Generation at Rentman and Penny's former manager, to unpack why briefing, not burnout, not budget, is the number one reason content quality tanks.
From treating a brief as an actual thinking exercise instead of a form to fill out, to why "brand" and "demand" were never separate jobs to begin with, to the two places Monica's team actually lets AI touch the work (and the many places it doesn't).
Plus: what happens when you go from creative to spreadsheets, why data removes ego from marketing, and the three commandments Monica lives by as a "quality obsessed marketer."
No filter.
If you've ever shipped something you weren't proud of just to hit a deadline, this one's for you.
Come rant with us.
Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.
Hosted by Penny and Nike from Contentoo.
Subscribe for bi-weekly episodes.
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Penny Warnock
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