The Real Cost of 'Direct' Bookings: AI, Branding, and Platform Risk with Mark Simpson
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The Real Cost of 'Direct' Bookings: AI, Branding, and Platform Risk with Mark Simpson
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What if the biggest risk to your short-term rental business isn't a bad review, but depending on just one booking platform?
I sat down with Mark Simpson, founder of Boostly and host of The Boostly Podcast, to talk about building a direct booking strategy that actually works in 2026. We get into why Airbnb's new lower-commission "direct booking link" still isn't a real direct booking, how AI tools (Claude included) are now automating guest outreach and turning cold leads into real bookings, the free and paid ways to legally collect guest emails, and why naming and branding every single property matters more than people think. We also talk rental agreements, chargeback protection, and Mark's 65% direct / 35% OTA philosophy for keeping your business safe from platform risk.
Follow The Boostly Podcast and find Mark on Instagram @BoostlyUK for more.
#DirectBookings #ShortTermRentals #STRHost #Boostly #VacationRentalMarketing