The Question Beneath the Question
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The Question Beneath the Question
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A business owner may ask, “What is my business worth?” But that is often only the surface question.
In Episode 2 of The Mike Ye Briefing, I look at the deeper questions behind a potential sale: Am I ready? Is the market changing faster than the business can adapt? Do my children want to take over? Can I preserve the legacy while changing the business model? What happens after I sell?
I use four very different examples — a cooking recipe website facing AI search disruption, a local laundromat owner preparing for retirement, Rolling Stone navigating the shift from print to digital, and Dick Clark Productions adapting to a streaming media world.
Different businesses. Different industries. Different scales. But the same discipline applies:
Understand what changed. Understand what that change means. Understand what options still exist. Then decide.
Because the first question may open the door, but the deeper question tells you where to go.