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Business Mastery Podcast

Business Mastery Podcast

Di: Dawn Kennedy
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Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.

The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.

Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.

Small bites, expert guests, big impacts.

Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.

© 2026 Business Mastery Podcast
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  • 243. “Where Are Your Internal Gaps” with Carol Schultz
    Oct 21 2026

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    Support the show

    Thanks for listening. If you liked what you heard and want more, please visit and subscribe:

    Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

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    For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com

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    Links and Freebies: https://dawnkkennedy.com/resources

    New Book: Before You Decide: The Field Manual for Durable Decisions Under Pressure https://dawnkkennedy.com/byd/

    Read: Strategic Intelligence Articles, Insights, and Resources

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    40 min
  • 242. "How Much Fraud is Affecting Your ROAS” with Rich Kahn
    Oct 14 2026

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    Support the show

    Thanks for listening. If you liked what you heard and want more, please visit and subscribe:

    Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

    Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

    Follow us in Tiktok: https://tiktok.com/dawnkkennedy

    For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com

    Dawn’s Website: https://dawnkkennedy.com/

    Links and Freebies: https://dawnkkennedy.com/resources

    New Book: Before You Decide: The Field Manual for Durable Decisions Under Pressure https://dawnkkennedy.com/byd/

    Read: Strategic Intelligence Articles, Insights, and Resources

    Support the show

    SUPPORT THE SHOW

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    45 min
  • 241. “Building Your Predictable Pipeline” with Javier Lozano Jr.
    Oct 7 2026

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    Dawn talks with Javier Lozano Jr., a fractional CMO/CRO who helps $1–15M revenue companies with product-market fit build cohesive, repeatable marketing and sales engines. Javier explains that marketing must evolve as companies grow, and he starts engagements with a 360 go-to-market audit covering acquisition, customer journey, data/CRM, website, SEO/AEO, and competition to define the right KPIs for that specific business. He distinguishes funnels from pipeline predictability by assigning dollar values, tracking stage conversions, and using customer insights and strategic channel “bets” to create repeatable outcomes. He discusses focusing on a single wedge offer and avoiding too many go-to-market motions, using vanity metrics directionally, and improving sales cycles through better tracking, automated sales-style communications, and lead scoring.

    In this episode….

    Who is Javier Lozano Jr. and whom does he serve? (00:46)
    From Founder Hustle To Scale (01:35)
    360 Go To Market Audit (03:06)
    Pipeline Versus Funnel (04:50)
    Building Predictable Pipeline (07:26)
    Focus One Wedge Offer (10:52)
    Staying Consistent Not Bored (14:07)
    Vanity Metrics Versus Revenue (17:18)
    Shortening Sales Cycle With Data (18:53)
    Marketing Sales Task Split (22:16)
    Sales Emails Lead Scoring Loop (26:29)
    AEO Reality And Buyer Journey (30:03)
    Architecture Mindset Adoption (34:16)
    Where To Find Javier (37:39)
    Final Takeaways And Goodbye (39:42)


    Javier Lozano Jr.’s Information:


    LinkedIn: https://www.linkedin.com/in/javierlozanojr/?isSelfProfile=false

    Website: https://boldermediasolutions.com/

    Podcast: https://predictableb2bgrowth.buzzsprout.com/

    Facebook: https://web.facebook.com/javykixs/?_rdc=1&_rdr#



    Support the show

    Thanks for listening. If you liked what you heard and want more, please visit and subscribe:

    Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

    Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

    Follow us in Tiktok: https://tiktok.com/dawnkkennedy

    For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com

    Dawn’s Website: https://dawnkkennedy.com/

    Links and Freebies: https://dawnkkennedy.com/resources

    New Book: Before You Decide: The Field Manual for Durable Decisions Under Pressure https://dawnkkennedy.com/byd/

    Read: Strategic Intelligence Articles, Insights, and Resources

    Support the show

    SUPPORT THE SHOW

    O...

    Mostra di più Mostra meno
    41 min
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