Every founder has a million different things they could be doing, but where should they focus? What will actually move the needle and unlock their business to take off?

In this episode, we get an inside view on how Rob works with a new startup that comes to him. Objective #1: Find the right place to focus. For you to run this same diagnostic on your startup or product, you need a conceptual model of what a startup is (the case study factory), a causal model of why startups take off (PULL) and then a practical approach that identifies where you should focus.

Resources for each spot you might find yourself in:

• Developing a causal model: Because / Despite
• Conceptual model of your startup: The B2B standard
• No idea or customers: Inverting the idea stage (with Cyberstarts)
• Can't get sales calls: Phenomenology of cold outbound
• Multiple different case studies: No more PULL hypotheses
• More push than pull: Are they pulling?
• Getting calls, not converting to sales: Buying is weird and rare
• Converting sales but churn: Retention is the hard part
• Attacking the bottleneck: Strict productivity

Links

• Rob's Substack: The Physics of Startups
• AI Rob waitlist: https://robsnyder.org/ai-rob
• Work with Rob 1:1: https://www.robsnyder.org
• Get The Power of PULL: Amazon (https://amzn.to/48KC1yv), Barnes & Noble: (https://bit.ly/4dyMTSv)
• Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/