The Product Boss with Jacqueline Snyder copertina

The Product Boss with Jacqueline Snyder

The Product Boss with Jacqueline Snyder

Di: Jacqueline Snyder
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The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.245524 Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • 761. The Hidden Belief Keeping Your Product‑Based Business from Scaling

    761. The Hidden Belief Keeping Your Product‑Based Business from Scaling
    Jun 25 2026

    Are you the person your business relies on for everything? In this episode, I answer a question from a founder who feels like her business only works because she’s constantly holding it together. I share why hustle, control, and doing everything yourself can keep your business stuck, even when revenue is growing. I also break down how to identify where you're still operating like the founder of a smaller business and what needs to change if you want to build a company that can thrive without your constant involvement. Get ready to trust your team and create more space for sustainable growth.

    In This Episode, You’ll Learn:

    00:00 Why business growth can sometimes feel more exhausting than rewarding.

    02:45 The moment successful founders outgrow their old way of operating.

    03:45 What beliefs are keeping you stuck as the bottleneck?

    06:45 The audit that shows what you should (and shouldn’t) be doing.

    07:45 Which tasks are taking up time that should no longer be yours?

    09:15 The shift that helped a multi-million-dollar founder step away.

    11:00 How to recognize when your business has outgrown your current leadership style.

    Resources + Links

    Ready to stop guessing and follow a proven system? Book your strategy call HERE!

    Get business tips sent right to your inbox - join the newsletter!

    Watch on YouTube

    Follow

    Jacqueline on IG: @theproductboss

    theproductboss.com
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    15 min
  • 760. How Do I Make $10k Without Launching Something New

    760. How Do I Make $10k Without Launching Something New
    Jun 18 2026

    Do you immediately start thinking about a new product every time you want more sales? In this episode, I share where I would look first if I needed to make an extra $10,000 in my product business without creating anything new. I break down the 7 places where product-based business owners commonly leave money on the table and explain why growth is often about activating what's already working instead of constantly chasing the next thing. Tune in to learn how to generate more revenue by making the most of what you already have.

    In This Episode, You’ll Learn:

    00:00 What’s the biggest mistake founders make when revenue feels tight?

    04:45 The 7 places to look for untapped revenue.

    05:45 The opportunity many founders miss with wholesale buyers.

    06:15 Can maximizing your best-sellers and tweaking your pricing increase revenue without increasing sales?

    08:00 The 3 lessons every product business owner should remember.

    08:30 The one action step I want you to take this week.

    Resources + Links

    DM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode!

    Register for the FREE Live Workshop on June 22: Discover How to Scale Your Product Business to $1M Without It Breaking, Stalling, or Running You Into the Ground HERE!

    Ready to stop guessing and follow a proven system? Book your strategy call HERE!

    Get business tips sent right to your inbox - join the newsletter!

    Watch on YouTube

    Follow

    Jacqueline on IG: @theproductboss

    theproductboss.com
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    12 min
  • 759. How to Get Your Product Brand Found by AI with Gloria Chou

    759. How to Get Your Product Brand Found by AI with Gloria Chou
    Jun 11 2026

    Are you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found online. We also dive into ways product-based business owners can use AI tools to uncover trends, identify media opportunities, and position their products in front of buyers who are ready to purchase. Tune in to learn how to make your brand easier to find, easier to trust, and easier to buy from.

    In This Episode, You’ll Learn:

    00:00 Why AI is changing the way customers discover products.

    03:45 How is AI influencing purchasing decisions today?

    05:15 How PR creates the trust signals AI looks for.

    08:30 How can small brands compete with larger companies?

    10:00 The PR strategy that helps brands get discovered.

    12:00 How can Perplexity help you find media-worthy angles?

    15:30 5 ways product business owners can use AI for PR.

    17:45 How competitor research can strengthen your marketing strategy.

    19:15 How media coverage successfully improves AI discoverability.

    24:15 How PR helps reduce reliance on platforms you don't own.

    25:30 The first AI prompt Gloria recommends trying today.

    28:30 How to start building AI visibility for your brand right now.

    Resources + Links

    Listen to Gloria's previous appearance on The Product Boss Podcast: Episode 723 HERE!

    Ready to stop guessing and follow a proven system? Book your strategy call HERE!

    Get business tips sent right to your inbox - join the newsletter!

    Watch on YouTube

    Follow

    Jacqueline on IG: @theproductboss

    theproductboss.com

    Gloria Chou: @gloriachoupr
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    32 min
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