In this behind-the-scenes coaching conversation, we break down the two specific ways to think about growing your product-based business: how are you bringing in NEW customers, and how are you continuing to sell to the EXISTING customers you already have?

You’ll hear how different channels each play a different role in your marketing strategy.

In this episode, you’ll learn:

• How to separate your marketing into new-customer and existing-customer strategies
• Which sales channels specifically help you reach new customers
• Which sales channels specifically nurture repeat buyers
• When paid ads make sense... and when they don’t
• Why sending more traffic to a website that isn’t converting won’t solve the problem
• Why you don’t have to rely entirely on social media to grow your business
• And more.

If you’re unsure where to focus your marketing efforts or feel like you’re constantly trying different strategies without knowing what matters most, this conversation will help you simplify your approach.

This is a sneak peak of the VIP Experience during our live training series which is being hosted one FINAL time in 2026 on October 19th - 21st. Register here: www.monicalittlecoaching.com/register

Tune in to the PBA alumni who prove to you that you CAN grow your online sales even if you are working part time, full time, stay at home mom, wife, are brand new to business, have been in business for a while, and more.

These are real small business owners that joined PBA at all different levels of business and with different levels of responsibilities in life… and they’ve used Product Biz Academy to grow their business even further, no matter what stage they were at or what responsibilities they are obligated to outside of their business.

It’s one of the clearest demonstrations of what this program is actually built to do.

It’s not about needing to work for your business full time or needing to be at a certain “stage” before you join.

It’s about clarity, leverage, and strategies that WORK to support a way of doing business that is simpler AND more successful.

Here’s who you’ll meet today:

• Karyn, who got her beverage glitter bombs into 90 stores in 2025 after joining PBA... including a massive deal with Williams Sonoma (which included an order of 14,000 units!)
• Catalina, who got her products stocked in 12 boutiques nationwide in 2025, is generating consistent website sales through building a community on social media, and hosted her first in-person event that included a product launch with 50 attendees.
• Funmi, who re-branded after joining PBA.. and sold out her entire candle inventory within six months and finally built a clear, confident path forward for her business
• and Johanna, who went from relying on farmer’s markets to nearly doubling holiday sales, launching a fully rebranded and trademarked skincare line, securing 2 new stockists + a local florist partnership... all while being pregnant with baby #2.

Join this conversation with people who once stood where you are now, wondering if this could really work for them.

Spoiler alert... It does.

Join these incredible small business owners inside Product Biz Academy before doors close this Thursday at midnight PT: www.monicalittlecoaching.com/promo

VOTE for the breakthrough of the year winner: www.monicalittlecoaching.com/breakthrough

In this episode of The Product Biz Podcast, we sit down with Theresa Davis, owner of Farm Girl Candle Company, and the winner of the 2025 Breakthrough of the Year Award inside Product Based Academy.

Theresa shares her raw, honest journey of building a candle business during COVID, struggling with burnout, menopause, ADHD, and outdated systems — and how a full rebrand, simplified product line, and wholesale-focused strategy completely transformed her business.

This episode is a must-listen for candle makers, handmade business owners, and product-based entrepreneurs who want to grow without markets, simplify inventory, and build a sustainable business that fits their life.

In this Episode, you'll learn:

- How Theresa accidentally became a candle business owner during COVID
- Why relying on craft fairs and markets eventually led to burnout
- The costly website mistake that taught her a major business lesson
- How menopause, ADHD, and health challenges affected her business — and what helped
- Why simplifying her product line increased sales
- The power of professional branding for product-based businesses
- How wholesale orders doubled and tripled after a rebrand
- What it’s really like inside Product Biz Academy and the Mastermind
- How Theresa grew her business without markets in 2025
- Why building foundations matters more than quick wins
- How to sell through inventory instead of overproducing
- What sustainable growth looks like for handmade businesses

LINKS MENTIONED IN TODAY'S EPISODE
Visit Theresa's website at www.farmgirlcandlecompany.com
Follow Theresa on Instagram: @farmgirlcandlecompany

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open