The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing copertina

The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing

The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing

Di: Fexingo
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A proposito di questo titolo
 Lucas and Luna anchor 'The Pricing Marketing Podcast' at a desk cluttered with pricing-tier tables and bundle-comparison diagrams, dissecting the mechanics of price anchoring, bundling, and conversion pricing. Each episode opens with a concrete case—a SaaS company's tiered subscription launch, a retailer's 'buy more, save more' campaign, a freemium-to-paid conversion funnel. Lucas cites the specific anchoring figures and conversion rates; Luna challenges the assumptions behind the bundling logic and probes for the customer psychology at work. They debate when decoy pricing backfires, how multi-product bundles shift perceived value, and why conversion pricing strategies differ across B2B and B2C markets. The show serves marketers, product managers, and growth leads who want to move beyond 'test and learn' intuition and into structured pricing frameworks grounded in behavioral economics and real-world data. Listeners walk away with a sharper ability to audit their own pricing pages and a specific question to ask next time they see a 'limited-time offer' or a three-column comparison table: what trade-off is being engineered, and for whom? #PricingMarketing #PriceAnchoring #Bundling #ConversionPricing #BehavioralEconomics #SaaS #Freemium #DecoyEffect #ValueBasedPricing #B2BPricing #B2CPricing #ConsumerPsychology #PricingStrategy #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #PricingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • The Decoy Effect In Real World Pricing Strategies

    The Decoy Effect In Real World Pricing Strategies
    Nov 13 2026
    We look at how the decoy effect transforms customer choice by introducing a third, inferior option that makes the target product look like a steal. Using specific examples from streaming services and software tiers, we break down why businesses add a middle tier that nobody actually buys. It is not about maximizing sales of the middle tier directly but about shifting perception of value for the premium tier. We also discuss the ethical boundaries of this strategy and when it stops working on savvy consumers. #PricingStrategy #DecoyEffect #ConsumerPsychology #MarketingTactics #BehavioralEconomics #ValuePerception #ChoiceArchitecture #SaaSPricing #SubscriptionModels #FexingoBusiness #BusinessPodcast #LucasAndLuna #RevenueGrowth #CustomerDecisionMaking #PremiumTiers #MarketingInsights #EconomicTheory #StrategicPricing Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • How Value-Based Pricing Beats Cost-Plus Models

    How Value-Based Pricing Beats Cost-Plus Models
    Nov 12 2026
    Most businesses price by adding a markup to their costs, but that leaves money on the table. In this episode, we examine how value-based pricing flips the script by anchoring prices to what customers actually perceive as worth. We look at a specific case study of a mid-market SaaS firm that shifted from cost-plus to outcome-based pricing, resulting in a thirty percent revenue increase without changing their product. Lucas breaks down the mechanics of identifying customer pain points and translating them into dollar values, while Luna challenges the operational complexity of measuring perceived value. We also discuss why this approach requires deeper customer intimacy than traditional margin analysis. #ValueBasedPricing #CostPlusPricing #PricingStrategy #MarketingStrategy #RevenueGrowth #CustomerPerception #BusinessModel #SaaSPricing #ProfitMargins #ConsumerBehavior #PriceAnchoring #FexingoBusiness #BusinessPodcast #MarketingTips #EconomicStrategy #LucasAndLuna #PricingTactics #CompetitiveAdvantage Keep every episode free: buymeacoffee.com/fexingo
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    12 min
  • How Subscription Fatigue Is Reshaping Pricing Models

    How Subscription Fatigue Is Reshaping Pricing Models
    Nov 11 2026
    With the subscription economy hitting a saturation point in late 2026, consumers are actively auditing their recurring charges. Lucas and Luna examine how major brands like Netflix and Spotify are adjusting their pricing structures to combat churn. We explore the shift from pure volume growth to value-perceived bundling and the rise of 'de-subscription' features that let users pause rather than cancel. This episode breaks down the specific financial mechanics behind retention strategies and what it means for the future of recurring revenue models. #SubscriptionEconomy #PricingStrategy #CustomerRetention #ChurnReduction #BusinessGrowth #MarketingTrends #ConsumerBehavior #SaaSMetrics #FexingoBusiness #BusinessPodcast #LucasAndLuna #PriceAnchoring #BundlingStrategies #DigitalMarketing #RevenueModels #TechIndustry #FinanceNews #EconomicsExplained Keep every episode free: buymeacoffee.com/fexingo
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    10 min
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