The Presentations Japan Series copertina

The Presentations Japan Series

The Presentations Japan Series

Di: Dale Carnegie Training
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A proposito di questo titolo

 Persuasion power is one of the kingpins of business success. We recognise immediately those who have the facility and those who don't. We certainly trust, gravitate toward and follow those with persuasion power. Those who don't have it lack presence and fundamentally disappear from view and become invisible. We have to face the reality, persuasion power is critical for building our careers and businesses. The good thing is we can all master this ability. We can learn how to become persuasive and all we need is the right information, insight and access to the rich experiences of others. If you want to lead or sell then you must have this capability. This is a fact from which there is no escape and there are no excuses.Copyright 2022 Economia Gestione e leadership Management
Episodi
  • Persuasion Power Eats Everything For Breakfast

    Persuasion Power Eats Everything For Breakfast
    Jan 19 2026
    Most business careers don't stall because people lack IQ or work ethic — they stall because people can't move other humans. If you can command a room, energise a team, excite customers, and secure decisions, you compound your influence fast — especially in the post-pandemic world of hybrid meetings, Zoom pitches, and global audiences. Does persuasion power matter more than technical skill for promotion? Yes — technical skill gets you into the conversation, but persuasion power wins you the job. In most organisations, the higher you climb, the more the work becomes "people deciding" rather than "people doing". This is why brilliant engineers, finance stars, and operational legends can still hit a ceiling. They're exceptional in the engine room, but when it's time to sell a strategy to a board, rally a division, or win internal funding, they can't land the message. In Japan's consensus-heavy corporate culture, you often need influence across multiple stakeholders; in the US, you may need crisp executive presence in faster decision cycles; in Europe, you might need stronger narrative and risk framing. Same game: decisions move when people feel clarity and confidence. Do now: Identify one upcoming meeting where you must persuade (not "update") — and design it like a pitch. Why are so many senior executives surprisingly bad at speaking? Because nobody trains them for "stage time" — they get responsibility, not rehearsal. Many leaders are promoted for performance, not persuasion. You see it everywhere: high-status, high-stakes people who can't string together a five-minute case for themselves or their ideas. They've been rewarded for competence, reliability, and execution — then suddenly they're expected to represent the brand, defend strategy, and inspire others. That's a different profession. Startups often over-index on charisma early; multinationals over-index on process and tenure — both can produce leaders who are undercooked when they're in front of customers, boards, or a chamber of commerce AGM audience. Do now: Treat speaking as a core leadership skill, not a "nice-to-have" — schedule training and practice like you schedule finance reviews. How do you self-promote without sounding cringe or arrogant? You self-promote best by making your value useful to others. The trick isn't "talk about me"; it's "here's what I learned, here's what it changed, here's how it helps". Personal brand isn't your logo — it's your reputation at decision time. The strongest self-promotion is evidence-based: outcomes, lessons, frameworks, and how you'd repeat the win. Use story, but anchor it in business reality: customers, revenue, safety, quality, speed, retention. In B2B, credibility often comes from clarity and risk management; in consumer, it's momentum and narrative. Either way, you're building trust. You can also borrow structure from Aristotle's ethos/pathos/logos: establish credibility, connect emotionally, then land logic. Do now: Create a 60-second "value story" with: problem → action → result → lesson → next step. What changes when you present to a global audience like TED or online? The upside is massive — but the downside lasts forever. A local talk fades; a recorded talk can follow you for years. Online audiences behave differently: they're less forgiving, more distracted, and they can replay your weak moments. But if you deliver professionally, your credibility scales globally — especially if you're known for communication, training, sales, or leadership. Post-2020, many leaders now "present" via webinars, town halls, podcasts, and investor updates more than they do in ballrooms. That means your persuasion power is constantly on display. TED's own guidance to speakers is blunt: rehearse repeatedly and treat preparation as part of performance. [1] TED ted.com Do now: Assume every important talk will be shared — build it to survive replay. What's the fastest escape hatch from speaking disasters? Rehearsal — not talent — is the catastrophe escape hatch. You don't get confidence by "hoping"; you get it by seeing yourself succeed in practice. Most business talks are delivered once: one-and-done. That's like launching a product without QA. Effective rehearsal isn't memorising every line; it's building a structure you can drive under pressure. Harvard Business Review makes the same point: rehearse a lot, but don't trap yourself in robotic scripting — aim for confident flow and strong openings/closings. [2] Harvard Business Review Harvard Business Review Do now: Rehearse the first 60 seconds and last 60 seconds until they're unshakeable — that's where trust is won or lost. How do you rehearse and get feedback without getting crushed? Ask for feedback that builds you up and sharpens you — never invite a vague judgement. "How was it?" is a confidence grenade. Use a two-part prompt: "What did I do well?" and "What's one thing I can improve?" ...
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    14 min
  • Designing The Close

    Designing The Close
    Jan 13 2026
    When you present—whether it's a Toyota leadership offsite in Japan, a Canva all-hands in Australia, or a Series A pitch in San Francisco—you don't just need a close. You need two. One to wrap your talk, and one to reclaim the room after Q&A, when the conversation can veer off into the weeds. Why do I need two closes in a presentation? Because Q&A can hijack your final impression, and your final impression is what people remember. You finish your talk, you open the floor, and suddenly you've lost control of the narrative—especially in post-pandemic hybrid sessions (2021–2025) where someone remote drops a left-field question in the chat and the room latches onto it. This is true across contexts: in Japan, a senior person's question can redirect the entire mood; in the US, an assertive audience member can turn Q&A into a debate; in Europe, a compliance or risk angle can dominate the last five minutes. The danger is the final question becomes the "headline" in everyone's mind, not your key message. Do now: Design Close #1 to end the talk, and Close #2 to overwrite the Q&A ending with your intended message. How do I stop Q&A from wrecking my message? You don't "control" Q&A—you plan to recover from it. Treat Q&A like a high-variance segment: it might be brilliant, it might be irrelevant, and it might turn into a no-rules street fight. That's not pessimism; it's professionalism. In a multinational (think Rakuten-scale), Q&A can drift into politics, budgets, or someone's pet project. In a startup, Q&A can spiral into tactical rabbit holes ("What about feature X?"). In B2B sales, the last question can be a procurement curveball. If you end on that, you've accidentally handed the microphone to chaos. Your second close is your reset button. After the final question, you say: "Let me wrap this up with the core message," and you land your point—cleanly and deliberately. Do now: Write a 20–30 second "reclaim" close you can deliver after any final question. What does a "crescendo" close actually sound like? It sounds like certainty—clear structure, stronger energy, and a finish that doesn't trail off. A common speaker failure is the slow fade: voice drops, pace slows, shoulders relax, and the ending lands like a wet towel. That's fatal because audiences weight the last moments heavily—especially in boardrooms, town halls, and conference keynotes. A crescendo close is not yelling. It's controlled escalation: you shorten sentences, sharpen verbs, and make the final line punchy. Think TED-style cadence, but with your own voice. In Japan, you may keep it respectful and precise; in Australia, you can be more direct and practical; in the US, you can go bigger and more emotive—same spine, different suit. Most importantly, the close is rehearsed. The last 15 seconds are designed, not improvised. Do now: Mark your final sentence, practise it aloud, and finish on a full stop—no apologising, no fading. How do I close to convince or impress an audience? Pick one major benefit, repeat it, and make it the thing they can't un-hear. When people are flooded with information—especially in 2024–2026 attention-fragmented workplaces—more points don't equal more persuasion. They equal dilution. So you choose the strongest takeaway and repeat it in fresh language. This works in executive settings (McKinsey-style clarity), sales pitches (value anchored), and internal change comms (one idea that sticks). Then, when it fits, borrow credibility with a quote—an established expert, a known framework, or a memorable line people already recognise. It shifts the reference point from "me saying a thing" to "a bigger truth we all respect". Use this approach whether you're speaking to SMEs, conglomerates, or cross-cultural teams. Do now: Identify your #1 benefit and write two versions of it: one plain, one more powerful. How do I close an "inform" talk without confusing people? Repeat the single most important point, then recap the structure that made the talk easy to follow. Inform talks often drown in detail: steps, data points, timelines, edge cases. Your audience shouldn't have to analyse what matters—you do that work for them. A clean method is numbered packaging: "the four drivers," "the nine steps," "the three risks." It's the same principle used in training programs, MBA classrooms, and operational playbooks: structure reduces cognitive load. At the close, you restate the headline insight and then briefly re-walk the map: "We covered A, B, C—here's the one thing to remember." In Japan, this supports precision; in the US, it supports speed; in Australia, it supports practicality. Same job: reduce confusion, increase retention. Do now: Decide your one key point and your numbered structure—and repeat both in 20 seconds. How do I close to persuade people to take action? Make the action obvious and connect it to the benefit people actually care about. Persuasion fails when the ...
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    12 min
  • The Use Of Evidence In Your Presentations

    The Use Of Evidence In Your Presentations
    Dec 29 2025
    We flagged this last episode—now let's get practical about evidence. Modern presenters face two problems at the same time: we're in an Age of Distraction (people will escape to the internet, even while "listening"), and an Era of Cynicism(audiences are more sensitive than ever to whether information is valid). Why is evidence more important now than ever? Because opinion won't hold attention—and it won't survive cynicism. If your talk is mostly "editorial" (your views), people either disengage or multitask. If you don't provide concrete insights backed by proof, hands reach for phones fast. Do now: Audit your draft. Highlight anything that is "opinion" and ask: "Where's the proof?" What makes evidence credible in the "Era of Cynicism"? Credibility comes from quality and transparency: use highly credible sources, use multiple sources, and explain how findings were assembled. Your own research can help, but it may be greeted with doubt if you can't explain your method. The point is to make listeners feel: "This is checkable." Do now: If you cite your own research, add one line on how it was done (sample, method, timeframe). What are the best types of evidence to use in presentations? Use the DEFEATS framework to choose evidence that convinces busy, skeptical audiences. DEFEATS is a checklist of evidence types you can use to prove what you're saying is true: Demonstration, Example, Facts, Exhibits, Analogies, Testimonials, Statistics. Do now: For each key point in your talk, pick at least one DEFEATS proof type (two if the audience is skeptical). What does each DEFEATS evidence type mean (and how do you use it)? Each type does a different job—so match the type to the point you're making. D — Demonstration: show something physically or on-screen (software/audio/video) that reinforces your point. It must be congruent with the message. E — Example: choose examples that are relevant to the audience—same industry, similar organisation size—so people can relate. F — Facts: facts must be provable and independently verifiable. A claim is not a fact. If you use graphs, display the data source clearly (people like knowing they could verify it). E — Exhibits: show a physical object (or image). Make it easy to see: hold it around shoulder height, keep it still. A — Analogies: simplify complexity by comparing two unrelated things (e.g., flight takeoff/landing vs speech opening/closing). T — Testimonials: social proof adds credibility—especially when it comes from recognised experts. It's not the primary proof, but it strengthens belief. S — Statistics: third-party stats are strongest; your own stats are fine, but less convincing without independent numbers too. Do now: Add sources to your slides (small but visible). Make "checkable" part of your credibility. What's the biggest evidence mistake presenters make? Using examples the audience can't relate to—or presenting "facts" without checkable sourcing. A senior executive using examples from a major organisation can miss the room if the audience is SMEs. And if you show graphs without citing where the data came from, you quietly trigger doubt. Do now: Ask, "Is my example their world?" If not, swap it for one that matches audience size/industry. Conclusion In today's distracted and cynical environment, evidence is what keeps people with you to the end. Design your key points, then deliberately "match" each one with credible proof—preferably multiple sources—using DEFEATS as your checklist. Do that, and you'll hold attention and trust at the same time. Author Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō (ザ営業) and Purezen no Tatsujin (プレゼンの達人). Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business
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    13 min
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