Join host Allison Lane on "The Author's Edge" as she dives into the world of personal branding and social media with expert AJ Kumar. Discover why experts often struggle with visibility despite their expertise and learn strategies for turning your knowledge into a powerful personal brand. AJ shares insights from his book "Guru Inc," discussing how to craft engaging content and navigate the evolving landscape of social media to become an unforgettable authority in your field.

Learn how to reverse engineer your author marketing, translate your expertise into simple messages, and stop relying on credentials to do the heavy lifting.

Press play to build your visibility and start showing up like the go-to expert.

Resources mentioned:

• AJ Kumar’s website: www.ajkumar.com
• Guru, Inc: Win in the Creator Economy, Build an Iconic Brand, and Become the Go-To Authority in Your Niche: https://bookshop.org/a/55773/9781637748442
• Get Descript for an easy way to start creating content: https://get.descript.com/mew7wqdktfsm
• Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
• Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

Key Topics:

• The Imposter Syndrome trap and how experts can overcome it.
• Understanding and leveraging the "virus of limited thinking" to boost confidence.
• Why being the best doesn’t mean you will be seen: the importance of visibility and promotion.
• AJ Kumar’s tips on creating engaging, digestible content for social media platforms.
• The role of storytelling in enhancing your personal brand.
• Practical advice on using AI and tools like teleprompters to streamline content creation.

Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today.

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