The Power of Partnership in Tourism featuring the California DMO Alliance
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The Power of Partnership in Tourism featuring the California DMO Alliance
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What happens when competitors decide to collaborate instead?
On this episode of Adventures in Business, Amani and Mandi sit down with the founders of the California DMO Alliance — Veronica Rivera, Karen Strgacich, and Suzy Kay — to talk about how destination leaders across the state came together during the pandemic to build something truly game-changing.
From humble beginnings as a small Zoom group to a statewide network representing every corner of California, the Alliance is redefining what partnership looks like in the meetings, tourism, and hospitality industries. Tune in as they share how it started, what keeps them connected, and why collaboration always wins over competition.
🔗 Follow the California DMO Alliance on LinkedIn and Instagram
🔗 Click here to check out this week's show notes!