In this engaging episode, Aleisha Gill interviews Kateesha, the founder of the Be Known Academy, who specializes in helping business owners and professionals build impactful personal brands. Kateesha shares her journey from starting with just 30 LinkedIn connections to coaching hundreds across various industries. She emphasizes the importance of authenticity in personal branding, explaining that it’s not just about visibility but about making a genuine connection with others. Kateesha also discusses the misconceptions surrounding personal branding, particularly the idea that it’s only for influencers, and highlights the power of storytelling and vulnerability in creating meaningful content that resonates with audiences.

Throughout the conversation, Kateesha provides valuable insights into the challenges of being seen and the importance of showing up before feeling ready. She encourages listeners to embrace their unique voices and to focus on the value they can offer to others. The episode wraps up with Kateesha discussing her upcoming in-person event and her vision for the Known Academy, aiming to foster a supportive community where individuals can grow and thrive together. This episode is a must-listen for anyone looking to enhance their personal brand and connect authentically with their audience.

Takeaways

"Personal branding is not just marketing; it's about connection."

"You have to show up before you feel ready."

"If you wait until you're ready, you'll never be ready."

"People get too in their head and selfish about personal branding."

"You can still show up professionally and be yourself."

"Borrowing bravery from each other is powerful."

"Your personal brand should reflect your life goals."

"Not everyone is going to like you, and that's okay."

"The bravest thing I did was admit I wasn't proud of who I was."

"You need to be proud of who you are to show up confidently."

https://www.instagram.com/kateeshahembrow

https://www.linkedin.com/in/kateeshahembrow

In this conversation, Aleisha and Imogen explore the complexities of coaching men, the importance of emotional intelligence, and the need for role models in navigating gender dynamics. Imogen shares her journey from working in male-dominated fields to becoming a coach for men, emphasizing the significance of vulnerability, self-reflection, and the challenges of societal expectations. They discuss the impact of toxic masculinity, the necessity of emotional regulation, and the role of boundaries in relationships, ultimately highlighting the power of belief and encouragement in fostering personal growth. In this conversation, Aleisha and Imogen explore the complexities of relationships, the impact of social media on perceptions of perfection, and the importance of vulnerability and direct communication in supporting men. They discuss the challenges of parenting, the significance of self-work, and the necessity of setting boundaries in both personal and professional relationships. The dialogue emphasizes the need for joy, balance, and the transformative power of helping others while maintaining one's own energy and integrity.

Takeaways

Imogen's journey into coaching men stemmed from a desire to create positive change.

Confidence is built through experience and understanding oneself deeply.

The importance of learning and growth is crucial for personal development.

Doubts and imposter syndrome are common when transitioning to new roles.

Role models are essential for both men and women in personal growth.

Men often struggle with emotional expression and understanding their feelings.

Toxic masculinity is a societal issue that needs addressing through understanding.

Gender roles can create competition rather than partnership in relationships.

Emotional regulation is key to navigating life's challenges.

Boundaries must be communicated and enforced by oneself to be respected. Relationships should have a sacred aspect that is protected.

Social media often creates unrealistic expectations of perfection in relationships.

Perfectionism is a fear of failure and can lead to self-sabotage.

Men often need clear communication about emotional support.

It's important to understand what you want from a relationship before seeking it.

Self-work is crucial for personal growth and effective communication.

Setting boundaries is essential in parenting and relationships.

You cannot fix others; focus on your own growth first.

Legacy is about the experiences you create while you're alive.

Finding joy and balance is key to sustainable personal development.

https://www.instagram.com/imogen.lhobbs?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

https://www.instagram.com/change.channel.coaching?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

https://events.changechannel.com.au/community-arena?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnIwsyMD9sZAsPGec9s7MjjE8uFVOqhqgxzGtckllca2ftCV0nqD4LcPVkSMw_aem_1oA8MxozfcJZcCGYAS32vg

https://www.threads.com/@change.channel.coaching?xmt=AQF0Ft3iSjjTiCzfcyl-nW0F37jOZq2vxCVYADdLhSzVRqY

In this conversation, Michi Tyson shares her journey from a corporate career to becoming a horse trainer, emphasizing the importance of connection, authenticity, and personal growth. She discusses the lessons learned from her experiences with horses and how they reflect our own emotions and flaws. The conversation highlights the significance of patience, conflict resolution, and the continuous journey of learning in both horse training and life. Michi's insights encourage listeners to embrace their authentic selves and build deeper connections in their personal and professional lives.

Takeaways

Connection is a mutual relationship, not a transaction.

Horses reflect our own emotions and flaws.

Patience is essential in horse training and personal growth.

Conflict can strengthen relationships if handled well.

Authenticity is crucial in both horse training and coaching.

Learning to learn is vital for both horses and humans.

Success is not just about money; it's about fulfillment.

Building trust takes time and effort in any relationship.

Understanding one's own journey is key to personal growth.

The journey of learning never truly ends.

https://www.tysonperformancehorses.com.au/

https://www.facebook.com/tysonperformancehorses

https://www.instagram.com/tysonperformancehorses/

In this episode of The Power Connector, Aleisha sits down with Sonia Shwabsky - an inspiring leader driving growth, innovation, and connection as the CEO of Kwik Kopy Australia and PACK & SEND ANZ.

Together, they explore:

• Sonia’s career journey and what drew her to Kwik Kopy

• The exciting future of both Kwik Kopy and PACK & SEND under her leadership

• Why connection is more than a value — it’s a strategic advantage

• How Kwik Kopy is helping businesses connect with their customers through thoughtful branding, signage, packaging, and design

• The importance of maintaining legacy while embracing innovation

• What small to medium businesses need to stay competitive in a changing market

Whether you’re in business leadership, marketing, or simply love hearing real stories about growth and reinvention, this is an episode that will spark ideas and shift perspective.

Links + Mentions:

• Kwik Kopy Australia

• PACK & SEND

• Follow Sonia on LinkedIn

• Learn more about Kwik Kopy Eagle Farm

In this episode of The Power Connector, Aleisha and Evan discuss the critical role of artwork in branding, particularly when it comes from virtual assistants or offshore designers. They highlight common issues with print readiness, the importance of quality design, and the potential costs of poor artwork. The conversation emphasizes the need for businesses to educate their VAs, create brand guidelines, and ensure that their printed materials reflect their brand's quality and professionalism.

Takeaways

Artwork can significantly impact your brand's perception.

Many files from VAs are not print-ready, leading to issues.

Saving money on design can cost more in the long run.

Quality print materials build trust and confidence.

Educating VAs on print requirements is essential.

Brand guidelines help maintain consistency in design.

Good print can differentiate your brand in a digital world.

Time-sensitive jobs can be delayed by poor artwork.

It's important to communicate clearly with your design team.

Quality printing protects your brand's image.

Chapters

00:00 The Importance of Artwork in Branding

02:32 Common Issues with Artwork from VAs

05:43 The Cost of Poor Artwork

08:03 The Role of Print in Brand Perception

11:07 Educating VAs for Better Artwork

14:09 Creating Brand Guidelines for Consistency

16:22 Protecting Your Brand Through Quality Printing

In this episode of The Power Connector, Aleisha and Evan Gill discuss the significance of physical branding in today's digital-first marketing landscape. They explore how tangible branding elements like design, print, and signage create emotional connections with customers, enhancing trust and loyalty. The conversation emphasizes the importance of thoughtful branding throughout the customer journey, from awareness to retention, and provides practical tips for businesses to implement effective physical branding strategies.

Takeaways

Physical branding still matters in a digital world.

Connection is emotional and memorable.

Print materials activate emotional processing more than digital.

Thoughtful print pieces convey professionalism and care.

Physical branding plays a role in the entire sales cycle.

Intentional moments build relationships, not just transactions.

A strong brand experience continues after the sale.

Branded gifts and follow-ups enhance customer loyalty.

Investing in signage can deepen customer experiences.

Consistency between physical and digital branding is key.

Chapters

00:00 The Importance of Physical Branding

03:51 Building Emotional Connections Through Branding

06:50 Practical Steps for Implementing Physical Branding

In this episode of the Power Connector Podcast, Aleisha talks with Kirstee Copley sharing her inspiring journey in the building industry, detailing the challenges and triumphs of her company, Goop Guys. With over 25 years of experience, Kirstee discusses the importance of persistence, the transition from a licensing to a franchising model, and the lessons learned from international expansion. She also addresses the unique challenges faced by women in a male-dominated industry, the significance of maintaining relationships in business, and the need for work-life balance. Kirstee emphasizes the importance of health and wellbeing practices and reflects on the legacy she hopes to leave for her children and grandchildren.

https://goopguys.com/

https://www.linkedin.com/in/kirstee-copley-67ab1360/

In this episode of The Power Connector, hosts Aleishia and Evan Gill delve into the world of sensory branding, introducing their new Essence Kollection. They discuss the importance of creating emotional connections through multi-sensory experiences, emphasizing how physical products can enhance brand storytelling. The conversation highlights the science behind sensory engagement, particularly the impact of touch and scent on memory and emotion, and how these elements can transform branding strategies.

Takeaways

The Essence Kollection combines sensory branding with print innovation.

Creating emotional connections is key to memorable branding.

Physical experiences have a deeper emotional impact than digital.

Scent is directly linked to memory and emotion.

Branding should create moments, not just promotions.

Thoughtful design can elevate client experiences.

Gifting should be about storytelling and connection.

Multi-sensory experiences can differentiate a brand.

Intentional design supports brand values and goals.

Brands should aim to be felt, not just seen.

"It wasn't just a gift, it was a moment."

"Scent is the game changer."

"Make your brand felt, not just seen."