Joanna Feeley has her finger on the pulse.

The founder and CEO of TrendBible, Joanna is also the author of the new book, Trend Leader.

And as a trend forecaster, she sits down with host Charlotte Nichols to talk about why proactivity can be the magic formula for your PR.

From the emerging trends that we are not paying enough attention to, to AI and, Joanna shares her wisdom and expertise for brands - and her top tip for PR professionals on how to stay ahead of the curve.

Having founded Newcastle Start-up Week, Paul Lancaster also runs the Platform events - with the events being staged everywhere from the North East to Edinburgh.

He talks with host Charlotte Nichols about how he's helped multiple start-ups get up and running, as well as how PR helped to grow his own business.

The pair also discuss the mistakes brands make when dipping their toe into PR, and why 'shock tactics' may not always be the best approach - and the sector that sometimes ignores the power of PR.

Pneuma Legal CEO Helen Lyne joins host Charlotte Nichols in the Pocket-Sized PR hotseat.

And the pair take a deep dive into everything from the impact of AI in the law industry, how law shapes crisis comms and how NDAs can be a secret weapon for anyone launching a new brand.

Helen also opens up about her experience of doing business in a co-working space, whilst she also gives her advice on how businesses can tackle the growing threat of misinformation.