The Pinterest Trust Framework — Part 3

In this episode of The Pin & Plan Podcast, Lisa breaks down how Pinterest content actually converts — and why conversion on Pinterest works differently than other platforms.

You’ll learn:

Why Pinterest traffic converts through trust, not pressure

The real Pinterest conversion path (Pin → Page → Action)

How landing page alignment impacts Pinterest distribution

Why Pinterest rewards post-click behavior

How to create calm, confidence-building calls-to-action

This episode completes The Pinterest Trust Framework and ties together how trust, discovery, and conversion work together for sustainable Pinterest growth.

🎧 Listen to Part 1: How Pinterest Trust Is Built🎧 Listen to Part 2: How Pinterest Content Gets Found

📌 Follow along for more Pinterest strategy designed for small business owners who want clarity, consistency, and growth that lasts.

Head over to the PBC - Pinterest Business Community and say hi @bodymindmood

bodymindmood.com

thesimplesitelab.com

liftandbuild.ca

Part 2: How Pinterest Content Gets Found

The Pinterest Trust Framework | The Pin & Plan Podcast

In Part 2 of The Pinterest Trust Framework, I'm breaking down how Pinterest content actually gets found — and why clarity matters more than creativity on this platform.

Pinterest doesn’t push content randomly....nope

Why Pinterest is search-first (not social-first)

How Pinterest SEO really works — without overwhelm

Why alignment matters more than keyword stuffing

How related content extends your reach over time

What Pinterest needs to confidently distribute your pins

Your pins feel invisible

Pinterest discovery feels inconsistent

You’re posting regularly but not seeing momentum

You want sustainable traffic — not spikes

🎧 Join me next week for Part 3 — How Pinterest Content Converts
We’ll talk about trust, timing, and creating content that leads somewhere in a natural and organic way.

Join me in the PBC @bodymindmood I want to hear what clicked for you in this episode.

Thanks for listening I'll see you next week.

Pinterest growth isn’t about posting more...nope — it’s about building trust. Inspired by the episode The Pinterest Trust Loop, this first chapter of The Pinterest Trust Framework explains how Pinterest understands your content, why clarity comes before all the engagement, how private saves signal trust, and why authority matters more than those VIRAL pins.

• How Pinterest interprets and understands your content

• Why clear topics and outcomes build trust

• How private boards and quiet saves matter

• Why authority beats popularity on Pinterest

• The foundation Pinterest uses to distribute content

  
  

  This Episode Is For You If:

• Pinterest feels slow or unpredictable

• You’re tired of chasing trends

• You want calm, sustainable traffic

• You want to build long-term authority

  
  

  Join me for Part 2 of this mini series where I'm breaking down ↴

  • Search-first content
  • Pinterest SEO
  • Why being searchable beats being trendy

  
  

  Join me in the PBC @bodymindmood I want to hear what clicked for you in this episode.

  I hope all of you have a wonderful and Happy Holiday & New Year! Thank you to my followers and all of you in the PBC for being so supportive this year.

  I'll see you next year.

  Lisa

In this episode, Lisa shares exactly what to post in January and February to maximize your Q1 Pinterest momentum. These months are HUGE for search, and your audience is actively looking for solutions — not inspiration.

Inside this episode:
• Why Q1 is one of the biggest Pinterest seasons• The NEW 5-step Q1 Pinterest Strategy• How to pick a “Transformation Theme” that drives saves and clicks• A simple keyword framework for January + February• Real examples for products, services, digital goods, wellness, food, design & more• What to do if you didn’t post at all in December• The Pinterest mindset that leads to long-term growth

📌 Connect with Lisa ↴
• Pinterest Business Community → @bodymindmood• bodymindmood.com• thesimplesitelab.com → Squarespace design + strategy

This is a NEW January/February formula:

new year desire + your niche + achievable outcome

Examples:
• “beginner meal prep ideas for busy weeks”• “simple budgeting tips for the new year”• “small space home refresh ideas”• “10-minute morning routine for beginners”

This content aligns with January motivation and February follow-through.

Happy Holidays🎁

This week, Lisa breaks down the simplest, calmest strategy for increasing holiday Pinterest traffic — without the stress, hustle, or chaos.

You’ll learn how to use Pinterest’s built-in search behavior to your advantage, how to focus your December content, and how to keep your traffic going long after the holidays.

Why Pinterest is the easiest platform for holiday visibility

The 5-step Burnout-Free Holiday Pinterest Plan

A quick keyword formula that pulls in real searchers

Why evergreen content protects your 2025 traffic in 2026

The true analytics that matter (and what to ignore)

Quick, realistic strategies for product sellers, service pros, and digital creators

The Burnout-Free Pinterest Strategy

Step 1.

Pick ONE holiday priority

Step 2.

Create 5–7 new pins for that one thing

Step 3.

Use the holiday keyword formula

→ holiday search + your niche + specific benefit

Ex.

holiday workout at home beginner

easy Christmas dessert last minute

Step 4.

Link directly to the converting page

Step 5.

Keep 30–40% evergreen

📌 Connect with Lisa ↴
Pinterest Business Community → @bodymindmood
Body. Mind. Mood. → fitness + wellness
The Simple Site Lab → Squarespace web design + client strategy

🔮 Next Week we talking about

The Pinterest Trends Blueprint — What to Create NOW to Get Massive January + February Traffic.

In this episode, Lisa breaks down how the Pinterest Business Community (PBC) gives small business owners real advantages — from platform clarity to troubleshooting to building visibility.
Lisa also cover's Pinterest’s newest Instagram linking features, including automatic publishing, carousel conversion, keyword filtering, direct attribution, and Instagram profile linking on Pinterest.

What You’ll Learn:

How the PBC actually works

Why participating grows your business

Quick steps to use the PBC strategically

Accurate updates on Instagram → Pinterest linking

Next Week: 🎄 Holiday Shopping on Pinterest — Driving Christmas Traffic Without Burnout

Join the PBC → @bodymindmood

In this episode, Lisa breaks down the Pinterest Trust Loop—the behind-the-scenes system that determines which creators get boosted in search (and which ones quietly lose reach). Learn how to identify when your trust score dips, what triggers it, and how to rebuild momentum fast.

• What the Pinterest Trust Loop is (and why it matters)
• 3 trust-killers that tank your reach
• The 5-step recovery process to rebuild Pinterest’s confidence in your account
• How Pinterest tests and boosts your pins based on user behavior
• A Pioneer Tip for identifying what Pinterest already trusts about your content

• 
  

👋 Join the Pinterest Business Community @bodymindmood for more insights, Q&As, and weekly discussions.

🔮 Next Week (Episode 19): Inside the PBC — How the Pinterest Business Community Actually Helps Creators Grow in 2025

In this episode, Lisa exposes the hidden triggers that can quietly get your Pinterest account suspended—and exactly how to avoid them. Learn how to identify red flags before they cost you your reach (or your account).

📊 New PBC Poll: Have you ever had your Pinterest account flagged or restricted? Vote and share your story!

👋 Join the conversation inside the Pinterest Business Community @bodymindmood — it’s where all the real talk happens.

🔮 Next Week: The Pinterest Trust Loop – how the platform decides who to boost and who to bury.