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The Pet Photographers' Journal

The Pet Photographers' Journal

Di: Ina J Photography
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Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory. Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.Copyright 2026 Ina J Photography Arte Economia Marketing Marketing e vendite
Episodi
  • Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah

    Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah
    Oct 19 2026
    Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah

    When Ina built her first website, her About page said she loved photography and had done darkroom in high school. Copywriter Andrea Shah hears a version of that story from almost every photographer she works with. She wants to hear the one that's actually yours.

    In this episode, Ina sits down with Andrea Shah, a US copywriter who writes website copy for wedding photographers and other creative businesses. They talk through pet photography website copy from a copywriter's side: where to find your real story, how to talk about pricing without scaring off the right people, how much to write so Google and AI search can find you, and whether AI should be writing your copy at all.

    Key takeaways:

    Your reviews already hold your story. Andrea's first move is to reread past reviews and look at why those clients connected with you. In her words, "they will tell you why they love you and why they related to you, and you need to use that to get the next five, ten, or twenty clients like them." No reviews yet? Read the reviews of photographers outside your area, not your direct competitors, and look for the themes.

    If you wouldn't say it out loud, it doesn't belong on your website. Andrea's test is simple. Read your copy back, and if you think "I would never say that out loud," cut it. Your website should sound like you do on a Zoom call.

    Give people an idea of price, not the whole menu. Most of Andrea's clients don't list one fixed price. They say what the average client spends, or where pricing starts, and they name any session fee or minimum so people who won't pay it don't enquire. The same goes for how you deliver. If you sell artwork rather than digital files, say so clearly, because "the only way they can weed themselves out is if they know."

    Write enough for search engines and AI to understand you. Andrea aims for at least 300 to 400 words on every page, and says the first hundred words matter most for tools like Claude and ChatGPT. Keep your business name the same across your website, Google Business Profile and Instagram so AI links them as one business, ask clients to review you on Google, and add new photos to your profile regularly.

    Fix your homepage and services page first. If you're writing your own copy before you can hire a copywriter, Andrea would start there rather than the About page, because "the homepage and the services page are where you're making those sales."

    Use AI to research, then write your copy yourself. Andrea uses AI to transcribe client interviews and to look at what competitors are doing, not to write. Her reason: "I want to get a sense of who you are, not who Claude thinks you are."

    Connect with Andrea:

    Website: https://www.andreashah.com

    Instagram: https://www.instagram.com/andreashahcopy

    Threads: https://www.threads.com/andreashahcopy

    Work with me in The Consistent Bookings Mastermind

    The Consistent Bookings Mastermind is currently open for enrolment. It's a group coaching container focused on implementation support to help you build your repeatable marketing system, with full support across pricing, sales and mindset.

    Apply here → The Consistent Bookings Mastermind

    Consistent Bookings Audit

    If you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.

    Complete the audit here.

    Connect with Ina

    Instagram: @inaj.thepetphotoceo

    Email: ina@inajphotography.com

    Mentoring & Coaching for Pet Photographers: https://www.inajeducation.com/coaching
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    1 ora
  • Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row

    Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row
    Oct 12 2026
    Sharon Canovas used to charge $75 for a session with around 40 photos, and it was turning into a very expensive hobby. Today her average sale is around $2,000, and she has booked out spring, summer and autumn in a row. She did it while working full time as a stunt woman, and while recovering from a concussion.In this episode, Ina sits down with Sharon, a pet photographer in Hamilton, Ontario, who has spent twenty years doing stunts for film and TV. Sharon first came on the podcast in February, after her first fully booked spring. They talk about marketing for pet photographers when your time is not your own, why she raised her prices three times, how she sells photo albums, and what changed when she moved from Ina's marketing workshop into the Mastermind.Key takeaways:A planned year keeps your marketing going when you can't. Sharon got a concussion last year, and this year it brought panic attacks, anxiety attacks and having to teach herself Photoshop again. Because she had already planned her marketing for the year, with everything scheduled in HoneyBook and her landing pages done, she could keep going one small step at a time.Three things a night will move your marketing forward. Sharon sets a marketing goal for the month, and each night she writes down three things she has to do the next day to support it. On set she can be gone fifteen hours a day, so she answers emails and blogs in her lunch hour and photographs dogs on the weekend.Posting on social media is not marketing. Before the workshop, Sharon would post, hold her breath and hope for the best. She dropped business cards at pet stores, and the only thing that reliably worked was the Pet Expo. Now she runs a variety of marketing, and she is taking half of November off to plan next year.The clients who value your work won't question your prices. Sharon went from $75 to $250 to $350, and says it got scary. What settled it for her was hiring a pet photographer herself, for close to $1,400. Her average sale is now around $2,000, and she is raising her prices again next year.Put the album in their hands before you talk about it. The photo album is what Sharon sells most. At every consultation the album is in the client's hands while she talks, and she shows videos of albums she has designed for other clients so they can picture their own. A payment plan helps too: "A lot of people don't wanna put two thousand dollars on their credit card."The group is where the ideas get better. Sharon brought an idea to the Mastermind: a colour palette to help clients work out what to wear next to their dog's coat. Ina built it in under an hour, and every member now has it. "It's a very lonely business," Sharon says, "and coming up with ideas sometimes it can be very exhausting."Connect with Sharon:Website: https://canovasphotography.comInstagram: @scanovasphotographyResources mentioned:Sharon's first episode on The Pet Photographers' Journal, February 2026:Listen on CaptivateListen on SpotifyWork with me in The Consistent Bookings MastermindThe Consistent Bookings Mastermind is currently open for enrolment. It's a group coaching container focused on implementation support to help you build your repeatable marketing system, with full support across pricing, sales and mindset.Apply here → The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: https://www.inajeducation.com/coaching
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    41 min
  • From Inconsistent Bookings to Booked Out: How This Pet Photographer Booked 14 Sessions and Raised $87K

    From Inconsistent Bookings to Booked Out: How This Pet Photographer Booked 14 Sessions and Raised $87K
    Sep 28 2026
    In April, Aubri Poon wrote down her dream result: another successful calendar contest, and $10,000 donated to dog rescues. By August, the beer can label contest she ran with a Calgary brewery had raised $87,341 for the Calgary Humane Society. A separate campaign, a birthday giveaway she launched during the Marketing System Workshop, had booked 14 sessions and filled her calendar into October. In this episode, Ina sits down with Aubri, a Calgary dog photographer who went full time in August 2025 after twenty two years as a flight attendant. Before this year, her bookings were few and far between. They walk through both campaigns step by step, and the pet photography marketing structure behind each one, from the entry form to the press release to the email drip campaign. Key takeaways: Start with the ordering appointments you haven't booked. Aubri had clients she had photographed and never brought in to see their photos. Her first win in coaching wasn't a new campaign. It was booking one of those clients in, and they ordered over $2,000 of wall art. A giveaway only works if it is set up for clients who will spend. Aubri says she doesn't believe in giving sessions away, so she put qualifying questions and disclaimers in the entry form to set expectations before anyone entered. Over 25 people entered, she made offers to 17, and 14 booked and confirmed. The sales so far are $2,500, $2,500, $1,500 and $700, with more ordering appointments still to run. You don't need an ad budget to get press. Aubri had never thought of sending a press release. She used Ina's template, sent it to Calgary news stations, and the campaign was covered on Global News. She then worked out which Calgary radio DJs were dog people and messaged them directly, which got her an interview on air. A cause campaign should also bring in bookings. Ina coached her on how to keep her own business visible while the contest ran. Two months after telling Ina she didn't have enough enquiries to need one, Aubri built an email drip campaign with a special offer session, and three people beyond the winners had already contacted her about it, with a week still to go. Your own call recordings show you where you lose sales. Aubri now runs her consultation and ordering appointment recordings through AI to check what she missed, the questions she skipped, and the objections she didn't answer. Connect with Aubri: Website: https://www.aubripoon.com Instagram: @aubri_poon_photography Resources mentioned: The Furever Golden Tale beer label contest: https://www.gogophotocontest.com/fourdogsbrewing Four Dogs Brewing Co.: https://www.fourdogs.ca The story behind the four dogs: https://www.fourdogs.ca/about-us.html Aubri on A Woman a Day with Tyler and Danaye: https://www.iheart.com/podcast/962-tyler-danaye-fuzzy-sound-b-122690064/episode/aubri-poon-on-a-woman-a-342224550/ Calgary Humane Society: https://www.calgaryhumane.ca GoGo Photo ContestWork with me in The Consistent Bookings MastermindThe mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset. My marketing templates library is included, press release templates and all, which is exactly where Aubri got hers.Apply here: The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: https://www.inajphotography.com/for-photographers
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    58 min
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