The Paper Fold copertina

The Paper Fold

The Paper Fold

Di: Evergreen Podcasts
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Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.Evergreen Podcasts 2025 Arte Economia Gestione e leadership Leadership
Episodi
  • Amy Frazer of Keller Design Co

    Amy Frazer of Keller Design Co
    Sep 30 2026
    When it comes to product categories, sometimes two is better than one. Just ask my guest Amy Frazer of Keller Design Co. She is something of a renaissance woman: While embroidery seems her primary passion, as evidenced by the release of her gorgeous Birth Flower Embroidery book published by Quarto Group last year, stationery is not far behind! These days, Amy smartly transfers any design onto several categories of SKUs. In the grips of this analog moment we find ourselves in, Amy has an inherent understanding of how connecting to yourself and others, whether through stationery or craft, can resonate for posterity in a way a ringtone never could. And speaking of community, because so many brands and makers tend to get mentioned on The Paper Fold, and I've already had the honor of interviewing them, I want to link their episodes or Instagram feeds. Amy and I namedrop Paper Camp, Marie of Spaghetti & Meatballs, Brigida of Yardia, Erin Dayhaw, Monika Brandrup and George White of Up With Paper and UWP Luxe, Katelyn Woolley of The Noble Paperie and Lindsay Henry of Inklings Paperie. Whatever it is you create, our discussion will definitely inspire its expansion! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    52 min
  • Nicole Couto of Couto & Co.

    Nicole Couto of Couto & Co.
    Sep 2 2026
    It's kind of chic to be niche famous — and that perfectly describes my guest, Nicole Couto of Couto & Co. She was one of the founders of 2021 Co. That New England brand enjoyed a stellar stationery rise in a few very short years, creating customized finds for Tommy Bahama, Anthropologie and most recently L.L.Bean — and even collaborating with Jennifer Love Hewitt to bring the Holiday Junkie range to life. While that trio has already dropped into The Paper Fold, Nicole now returns solo, new Substack in tow. So, what led this reluctant consultant to walk away from what she built — and how is she helping gift and stationery businesses access the money they are leaving on the table? Nicole and I recorded just after the NY NOW and Shoppe Object summer markets, so we also have lots of thoughts on trade shows, design directions — and building authentic brands that truly resonate. Whatever your path in paper, it will become clearer after hearing our chat! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 min
  • Vanessa Harnik of Notes & Queries

    Vanessa Harnik of Notes & Queries
    Jul 29 2026
    You have doubtless seen Little Free Libraries in your neighborhood — well, my brilliant guest today has reconfigured the concept for greeting cards and postcards. For 30 years, Vanessa Harnik has worked alongside her dad Alan running Notes & Queries — which sources and brings fantastic European stationery to American shores. Earlier this year, I named Vanessa a Maker to Watch in 2026 at Stationery Trends — and felt even better about that choice once I learned she had invented The Note Nest. These illuminated dwellings are full of paper treasures to discover one at a time. On any given day, that may include unused cards to send, writing prompts, pre-stamped postcards — even anonymous notes of encouragement! Right now there's only two of these small houses of stationery in existence, both located in Notes & Queries' stomping ground of Baltimore. However, working with their local nonprofit makerspace Open Works, they have created 10 note nests for FREE — all that's needed is willing proprietors! Or, purchase a blueprint for $20 and truly make this house your own. In a digital world that moves at dizzying lightning speed, The Note Nest invites us to slow down, write down our thoughts, and connect authentically, for posterity — one handwritten message at a time. As such, a neighborhood Note Nest may well be just what the world needs right now. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 min
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