The Paper Fold copertina

The Paper Fold

The Paper Fold

Di: Evergreen Podcasts
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Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.Evergreen Podcasts 2025 Arte Economia Gestione e leadership Leadership
Episodi
  • Katelyn Woolley of The Noble Paperie

    Katelyn Woolley of The Noble Paperie
    Jul 8 2026
    My chat with Katelyn Woolley of The Noble Paperie is full of (wonderful) surprises! I I named Kate as one of Stationery Trends' 10 Makers to Watch in 2026 due to her focus on what she refers to as “communities others forget.” The Noble Paperie is primarily known for Kate’s NICU, infertility and miscarriage cards — just try searching for one of these categories on Etsy to see what I mean. These topics had never been aired so publicly on stationery before Kate came along — and her carefully composed, hand-lettered designs have helped bring them into the open, being discussed, supported and processed as they deserve. We cover a lot of ground there — but Kate's decision to exit social media as both an individual and a business is also beyond insightful. Leaving Instagram and all its requisite reels, posts and the like freed up Kate's time and mental bandwidth. She forged her own distinctive path to interact with her peeps honestly and directly. And, she increased her revenue 250% from the previous year! Listen in — and you'll find yourself looking at stationery with fresh eyes too. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 min
  • Ray Wu of Ferris Wheel Press

    Ray Wu of Ferris Wheel Press
    May 29 2026
    Every paper nerd needs a quality pen for their prized stationery — and Ferris Wheel Press aims to elevate the world of writing tools as it demands. Raymond Yu actually started out in stationery, creating one-of-a-kind, ultra-luxe invitations — but turned his talents to fountain pens and accessories, aiming to remove the intimidation factor and "make fancy fun." Ferris Wheel Press' ever-expanding array of offerings encompasses both its own creations as well as licensed product tied to major properties — think Harry Potter, Lord of the Rings, Batman, Superman. Every last creation invites users to immerse themselves in a fantastic world where every last detail has been carefully considered and tweaked to near perfection. The results don't just heighten the writing experience — Ray shared that many of Ferris Wheel Press' customers actually write more as they seek opportunities to write stuff down! Whatever role you play in stationery, Ray's perspective — to say nothing of Ferris Wheel Press' artistry! — will inspire you to examine our medium's potential with fresh eyes. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 min
  • Erin Dayhaw

    Erin Dayhaw
    May 5 2026
    Typically I discover new stationery makers at markets, then I nerd out on them online, but with Erin Dayhaw, it’s been quite the opposite! I was laughing along with her TikTok adventures for quite some time (along with her 30K followers) before I actually met her IRL at NY NOW this past February. Because Erin seemed to understand the TikTok algorithm in a way other stationery makers do not, I initially envisioned our interview to be focused on winning insights that app. However, Erin is letting her feed go stale on the app she now describes as a "QVC shopping channel." Erin's approach to stickers as "relatable fine art" is just of one many shrewd observations this Zoomer (?) shares — we also touch on storytelling, controversy and content. Not only is Erin's energy incredible, her inherent understanding of modern messaging (and what people want to hear or share) make hers a brand to closely watch! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 min
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