https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Everett Sizemore, a 15-year SEO veteran and fractional SEO director at eSizemore Consulting, to unpack how brands can create clearer, more structured content for search engines, answer engines, and AI-generated results.

Everett explains why semantic triples — simple subject-predicate-object relationships — are becoming increasingly important for helping machines understand what a brand is, what it does, and how its key entities connect. The conversation explores why many SaaS companies struggle to describe themselves consistently, how unclear language creates confusion across search and AI systems, and why “cutting the fluff” is more than just a writing preference — it is an SEO strategy.

The episode also covers practical SEO tactics including content pruning, building content inventories, using tools like Screaming Frog, Google Search Console, Google Analytics, and Ahrefs, and revisiting foundational assets like FAQs, persona pages, and HTML sitemaps.

🧠 In This Episode
• Why semantic triples matter for modern SEO and AI search visibility
• How brands can define entities more clearly across their websites and profiles
• Why SaaS companies often confuse users, search engines, and LLMs with vague positioning
• How plain, structured language helps search engines and answer engines understand meaning
• Why content pruning starts with a complete content inventory
• How Screaming Frog, Google Search Console, Google Analytics, and Ahrefs can support pruning decisions
• Why FAQs, persona pages, and HTML sitemaps are making a comeback
• What SEOs can learn from the shift from traditional search to AI-generated answers
• Why the best AI-era SEO strategies often come back to fundamentals: clarity, consistency, and discipline

This conversation is a practical guide for SEOs, SaaS marketers, and content teams who want to build clearer, more machine-readable websites that perform across both search and AI-driven discovery.

Subscribe to the Page 2 Podcast for more conversations with SEO leaders, digital marketers, and search innovators helping brands move beyond Page 2.

Comment below: What is one part of your website or brand messaging that could be made clearer for search engines and AI tools?

🛠️ Tools & Resources Mentioned
• Everett Sizemore on Linkedin → https://www.linkedin.com/in/everett
• Everett Sizemore Official Site → https://esizemore.com/
• 2016 "Defining and Mapping Your Brand for Google" SearchCon Presentation → https://www.slideshare.net/slideshow/defining-mapping-your-brand-for-google-a-slightly-technical-guide-for-growing-your-brand-as-an-entity-in-the-knowledge-graph/54936502
• Everett's Semantic Triple Recommendations → https://www.linkedin.com/pulse/how-why-create-list-semantic-triples-your-brand-voice-sizemore-8pjbc/
• Cruftfinder → https://youtu.be/6Sf_xkoHIUI?si=p0gFjEH-ZNFqwsut
• LLM Bottom of Funnel Approach → https://www.linkedin.com/posts/everett_at-a-certain-point-someone-needs-to-buy-something-share-7331506379997794304-YXrc/

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, we sit down with Darren Shaw, founder of Whitespark, to explore how AI is transforming local search and what it means for businesses trying to rank in Google.

Darren shares insights from over 20 years in local SEO, including how traditional ranking signals like reviews, citations, and proximity are being reinterpreted by AI-powered systems. We dive deep into review strategies, semantic SEO, citation optimization, and how tools like AI-driven maps and Ask Maps are reshaping visibility.

If you're a local business owner, marketer, or SEO professional, this episode is packed with actionable strategies to help you stay ahead in an AI-first search landscape.

🚀 In This Episode
• 🧠 How AI is rewriting traditional local SEO ranking signals
• ⭐ Why review recency and consistency matter more than ever
• 📍 The hidden risks of removing your Google Business Profile address
• 🔍 How AI uses reviews as training data for search results
• 🧾 The power of citation optimization and semantic triples
• 📊 What “review diversification” means and why it’s critical
• 🤖 How Ask Maps and AI interfaces are shaping local discovery
• 📸 Using images and content strategically for AI visibility
• 🧩 Why niche specialization can outperform larger competitors
• 🛠️ The evolving role of SEO tools in an AI-driven future

This episode breaks down the future of local SEO and gives you a practical roadmap to adapt your strategy for AI-powered search.

🛠️ Tools & Resources Mentioned
• Darren Shaw on LinkedIn → https://www.linkedin.com/in/darrenshawwhitespark/
• Whitespark Local SEO Tools → https://whitespark.ca/
• Whitespark Reputation Builder → https://whitespark.ca/reputation-builder/
• Local Ranking Grid Software → https://whitespark.ca/local-rank-tracker/
• 2026 Local Ranking Factors → https://whitespark.ca/local-search-ranking-factors/

👉 Don’t miss future insights on SEO, AI, and digital strategy—subscribe to the Page 2 Podcast الآن!

💬 What’s YOUR biggest challenge with AI and local SEO right now? Drop a comment below—we’d love to hear your thoughts!

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with SEO powerhouse Lily Ray to unpack the future of search in the age of AI. From her new consultancy Algorythmic to the evolution of E-E-A-T and the rise of Answer Engine Optimization (AEO), Lily shares cutting-edge insights on how brands can stay visible in both Google and AI-driven platforms like ChatGPT.

They dive into how SEO teams are adapting to rapid AI advancements, why foundational SEO still matters more than ever, and what’s actually working (and not working) when it comes to ranking in both traditional search and LLMs. Plus, Lily reveals how she uses tools like Claude, Gemini, and ChatGPT to build workflows, analyze data, and stay ahead of algorithm updates.

If you’re a marketer, SEO, or business owner trying to navigate the chaos of AI search, this episode is packed with practical strategies and future-proof insights you can’t afford to miss.

🔍 In This Episode
• 🤖 Why AI search (AEO & GEO) is reshaping SEO strategy
• 📈 How E-E-A-T still drives long-term success in AI and Google
• 🧠 The real relationship between Google rankings and ChatGPT visibility
• ⚠️ Risky AI SEO tactics that could get your site penalized
• 🛠️ How Lily Ray uses Claude, Gemini & AI tools for SEO workflows
• 🔎 The truth about algorithm updates and how to recover from traffic drops
• 📊 Measuring success in AI search when attribution is broken
• 🌐 Why controlling your brand narrative on your website is critical
• 🚀 The future of SEO teams, roles, and AI-driven workflows

This episode breaks down exactly how to adapt your SEO strategy for the AI-first search landscape.

👉 Subscribe for more expert insights on SEO, AI, and digital marketing every week!
💬 Drop a comment: Are you focusing more on Google SEO or AI search (ChatGPT, Gemini, etc.) right now?

🛠️ Tools & Resources Mentioned
• Lily Ray on LinkedIn → https://www.linkedin.com/in/lily-ray-44755615
• Lily Ray's Substack (you should subscribe!) → https://lilyraynyc.substack.com/
Lily Ray's new consultancy algorythmic → https://algorythmic.co/
• Google Discover Algorithm Update → https://developers.google.com/search/blog/2026/02/discover-core-update
• What Does it Take to Rank in Google Discover → https://www.amsive.com/insights/seo/what-does-it-take-to-rank-in-google-discover/
• Answer Engine Optimization Guide → https://www.amsive.com/insights/seo/answer-engine-optimization-aeo-evolving-your-seo-strategy-in-the-age-of-ai-search/
• Google's Crack Down on Self-Promotional Listicles → https://lilyraynyc.substack.com/p/is-google-finally-cracking-down-on
• Lily Ray's Page 2 Podcast Episode 46 → https://page2pod.com/episodes/46-lily-ray
• Lily Ray's Affiliate Summit West presentation → https://www.slideshare.net/slideshow/affiliate-summit-west-lily-ray-keynote-2026/286005569

Sponsored by Moving Traffic Media

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