Season 2 | Episode 46 | The One With Self-belief

This week on How I Failed in Business...

We kick things off with a very important Easter discussion, which naturally gets on to the topic of love eggs (and if you don't know what they are, please don't google them)

We then introduce our guest Joe Reeves, founder of I Am Joe Reeves Ltd, to talk about his journey as a professional saxophonist — a story that started when he was just six years old and has been anything but straightforward.

From being told at school that he wouldn’t make it anywhere, to pushing through setbacks, earning his degree, and constantly having his career dismissed as a “hobby,” Joe shares the resilience it takes to build a creative career and prove people wrong along the way.

We also get an honest look behind the scenes of the wedding entertainment industry — what it’s really like performing at big events, managing expectations, and turning passion into a sustainable business.

Of course, things get competitive with a round of Mystery Mishaps, before we dive into Joe’s latest venture — The Creative Meet Up, a new networking community designed to bring creatives together, build connections, and create more opportunities.

We wrap things up with a perfectly timed Grievance Gurus dilemma: How do you manage behaviour at a networking event when a guest has had one too many drinks?

It’s awkward, it’s relatable, and it’s a situation many event hosts secretly dread.

In this episode, expect:

• A hilarious misunderstanding surrounding love eggs 🥚🩷
• Joe’s journey from young musician to professional performer 🎷
• Being told you won’t make it — and proving people wrong
• The realities of working in the wedding entertainment business
• A networking dilemma involving alcohol, boundaries, and damage control 🍷

If you like your business podcasts honest, inspiring, and occasionally ridiculous — this one’s for you.

Keep up with Joe

IamJoeReeve https://www.iamjoereeve.co.uk/

The Creative Meet Up https://www.thecreativemeetup.co.uk/

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New episodes of How I Failed in Business every Tuesday — real stories, real mistakes, and networking situations that escalate faster than expected. 🎙️

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