In this episode of "Personalization Chaos in the AdLand" we explore the fascinating and challenging world of ads, and how they are personalized, and how this impacts revenue. We’ll dive into the challenges, like fragmented user data, privacy concerns, and the tech hurdles that keep your ads from hitting the mark.

Whether you're a marketer, tech enthusiast, an AVOD expert or just an annoyed viewer, this episode is your backstage pass to the chaos and innovation behind personalized ads.

Key Takeaways:

- Understand the 6 major challenges of Ad Personalization

- The struggle of balancing ad personalization and user privacy

- Why AVOD platforms sometimes serve the same irrelevant ads over and over?

- The role of evolving tech in cracking the personalization code

Don't miss out on the fun insights—hit play now!

Thank you so much for your time and support, will be happy to connect with you on LinkedIn.

https://www.linkedin.com/in/ankitamathur28/

As publishers, the real challenge isn’t just knowing your audience—it’s knowing when to back off just enough to keep them curious. Let's understand what it takes to strike this balance?

Thank you so much for your time and support, will be happy to connect with you on LinkedIn.

https://www.linkedin.com/in/ankitamathur28/

We start with talking about what personalization, going through 5 different areas within a TV app, then understanding "what" data and "how" much data is collected, and how the background processing actually happens. And see how an app can detect Kay's marathon of romantic comedies, and how the app automatically creates a special collection called "Heartfelt Hits for Kay"!

Thank you so much for your time and support, will be happy to connect with you on LinkedIn.

https://www.linkedin.com/in/ankitamathur28/