Well Run Podcast

In this episode of the Well Run Podcast, Annie Adragna sits down with Victor "V-Man" Verhage, a leading strategist in the recovery, wellness, and longevity space, to explore where member experience is truly headed and why personalization is no longer optional for gyms, studios, and boutique fitness brands.

This conversation looks beyond trends and technology to address a growing reality in the industry: members are overwhelmed, operators are guessing, and retention suffers when experiences are not intentional. Victor shares how integrating DNA data, recovery, wellness, and training into a cohesive ecosystem helps clubs move from reactive programming to personalized journeys members can trust.

Rather than adding more services or chasing the latest modality, this episode focuses on how personalization improves confidence, consistency, and results for members while helping operators create solutions they may not even realize their business needs yet.

Together, Annie and Victor unpack how recovery, sleep, emotional connection, and data-informed decisions are shaping the next era of fitness and wellness, and why brands that fail to address this shift will struggle to keep members long-term.

This episode is a must-listen for owners and operators who care about retention, differentiation, and building environments members never want to leave.

Key Takeaways

• Why personalization has become a retention necessity in fitness and boutique studios
• How DNA and data can guide safer, more effective training and recovery decisions
• The difference between adding recovery services and building a true wellness ecosystem
• Why emotional connection and trust are central to modern member experience
• How personalization helps solve problems members struggle to articulate

About the Guest

Victor “V-Man” Verhage is a leading strategist in the next evolution of member experience, helping fitness clubs and boutique studios integrate DNA, data, and high-ROI recovery, wellness, and longevity solutions. He champions a future where personalization drives deeper results, stronger retention, and true differentiation in a crowded market. His work empowers operators to transform their spaces into performance-driven wellness ecosystems members never want to leave.

🔗 Learn more: https://www.roiinwellness.com

🔗 Connect on LinkedIn: https://www.linkedin.com/in/victor-verhage-77175014/

Send us a text

Oasis Consulting Firm
People-first consulting for luxury health clubs, boutique studios, spas and recovery centers. We help you grow revenue, improve retention, and build teams that last. Founded by Annie Adragna, 20+ years in leadership and executive recruiting across top brands like Life Time, Equinox and Midtown Athletic Clubs.

Work with us: oasisconsultingfirm.co (find ways to work together, schedule a 30-minute call with Annie and grab some free resources there)

Connect:

• Email: annie@oasisconsultingfirm.co
• Instagram: @oasis_consulting_firm
• LinkedIn: Annie Adragna

About Annie:
Founder of Oasis Consulting Firm and host of Well Run Podcast. Consultant, strategist and executive recruiter focused on people-first operations and profitable growth.