The Naughty & Nice List of Marketing 2025 | Christmas Special
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The Naughty & Nice List of Marketing 2025 | Christmas Special
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Marketing campaigns can make or break a brand - and 2025 gave us plenty of examples of both.
In Episode 42, our Christmas Special of The Adonis Effect, we break down the Marketing Naughty & Nice List of 2025: the campaigns that nailed creativity, relevance, and emotional connection… and the ones that completely missed the mark.
In this episode, you’ll learn:
- Why some campaigns win without even showing their logo
- What makes marketing feel authentic vs tone-deaf
- How brands like Heinz, Spotify, Canva, Airbnb & Jet2 built massive engagement
- Common mistakes brands made that damaged trust and clarity
- Key marketing lessons to carry into your 2026 strategy
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Resources & Tools:
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10 Greatest Marketing Campaigns of All Time Explained
10 Failed Marketing Campaigns of All Time Explained
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