This week we welcome Ben Dennis (Myriad Management) who shares his learnings he's picked up along the way managing acts such as Peking Duk, Hands Like Houses, and Benson.

Time Stamps:

• 0:00 Intro to Ben
• 0:45 His musical Journey
• 1:21 Getting the first gig
• 2:25 Starting to manage artists
• 4:37 Advice for early-stage managers
• 6:03 Early Peking Duk
• 12:17 Creating Demand
• 14:00 Festival shows: marketing exercise for people that have never seen your act
• 15:21 Transformation: DJ set to live show
• 16:58 Importance of collaborating with brands
• 23:19 Coping during COVID
• 24:11 Single release vs. album release
• 27:11 Different platforms (TikTok)
• 28:13 Collaborations DO's or Don’ts
• 29:31 Following advice for bands vs stay true to yourself
• 31:31 Treating yourself as a business and the importance of budgeting
• 32:40 Pinch yourself moment

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Nikki began working for APRA more than a decade ago, starting out in the General Licensing Department before moving into her current, much more enjoyable role in Writer Services.

Her first contact with APRA goes back much earlier than that though, to her time as a teenage, fledgling singer-songwriter and hearing a presentation from an APRA Representative. Little did she know then it was this type of APRA Representative she was destined to become! Nikki’s interest in music copyright and the role that APRA AMCOS performs was compounded further while studying music performance at JMC Academy.

It was a friend from JMC who worked at APRA AMCOS, that encouraged Nikki to apply for a role herself. Having accepted the fact that she was not going to be the Lorde of her time, it seemed a great fit to instead be working to support those who might be (or actually are!).

An average day for Nikki could include everything from responding to writer member queries (which will vary from how to join APRA AMCOS, to obtaining payments from both here and overseas, to demystifying copyright). Nikki can be found visiting students at Universities, TAFEs, specialist music courses; or helping manage estates of deceased writer’s such as Michael Hutchence or Chrissy Amphlett; performing checks and balances so the APRA royalties can be paid out, creating new memberships, and interviewing artists like Alex Lahey during an in-house performance. No two days are exactly alike but there are always opportunities to help musicians and that’s what makes Nikki’s day – every day.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.