More than 300 booths on the funeral convention floor this week. Not one of them sells the 2am phone call.

The NFDA convention is in Charlotte right now, and the closing keynote is called 28,000 Days. So tonight I said the things that don't get said out loud on that floor. With respect. I love this work.

The Funeral Rule only requires a written price list when you walk in the door. The FTC called funeral homes undercover, and after hours a lot of callers couldn't get a price at all. A family on the phone at 9 at night shouldn't have to call three times. Post your prices.

We also get into what's actually required (your own casket, embalming, vaults), why no cremation family should ever say "we're just doing cremation," why funeral directors need permission to go home, and why this profession fights change so hard.

If tonight is heavy, call or text 988. Someone's there.

What's one thing you're going to stop wasting time on? Tell me in the comments.

CHAPTERS
0:00 Welcome to The Mortals Live
3:43 The funeral convention is happening right now
6:46 The Funeral Rule has a catch
8:06 The FTC called funeral homes undercover
9:25 My take: post your prices
10:16 Your own casket, embalming, vaults: what's required
12:14 Retire the word "just" for cremation
14:57 No booth sells the 2am phone call
16:38 Backstage with a cop who found standup
19:42 28,000 days: go to the visitation
24:58 Skip Thanksgiving? And the holiday death calls
28:18 Funeral directors need permission to rest
29:23 Why funeral service fights change
39:52 Words matter: "remains" is somebody's dad
47:49 Families are online. Show up there.
59:29 Bitter or better after loss
1:03:33 Starting over and doing the thing
1:10:19 A beautiful funeral needs a beautiful song

The Mortals Live. Every Tuesday, 7pm ET.

👔 OOTD and the link. Tonight, I'm wearing: https://shopltk.com/explore/nathanmorris
Sweaty hoodie edition. Moving a whole studio will do that.

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