We are broadcasting Toby’s panel at Web Summit in Lisbon, featuring Dan and Don McGuire, CMO of Qualcomm. Don and Dan think the future of marketing is "human-led, technology-powered.” Behind that concept is a new org-chart, workflow, and a concept called PTSB - permission to sh*t the bed. It sounds a lot different than automation…

Details in the show:

• The problem with the traditional compartmentalization of marketing into separate 'brand' and 'performance' silos
• Why the "nerve center" of marketing organizations should shift to creativity, away from product and communications
• How "context is the new creativity" and why many brands fail to apply it
• A disagreement about what upskilling means
• Why the concept of "The internet is closing" means marketers must figure out new methods to "own your customer"

About ON_Discourse

ON_Discourse is a private community of C-suite leaders, investors, and innovators who come together to challenge assumptions, sharpen ideas, and drive transformation through discourse.

As an experiment in modern discourse, the show’s hosts co-founders, Toby Daniels, Dan Gardner, and Head of Discourse, Matt Chmiel, explore how emerging technologies, such as AI are reshaping business, creativity, and culture, grounded in the real-world experiences that emerge from our community’s private Group Chats.

Learn more about becoming part of the community: ondiscourse.com

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