In this episode of the Forge Contractor Alliance, Josh and Kenton open round two with a conversation about a leadership principle that is rarely talked about but deeply shapes teams, families, and culture: honor. Not the vague, ceremonial version most people imagine, but the real, practical posture of how we treat those above us, beside us, and under our care.

The conversation begins with a vivid story from Kenton’s time in Caracas, where two street tough brothers raised in hard circumstances showed unwavering honor toward their mother. That contrast sparks a deeper question: what actually is honor? And how is it different from trust, respect, leadership, or integrity? In business, we talk endlessly about vision, values, trust, and culture, yet almost never about honor, even though Scripture places massive weight on it: “Honor your father and mother… so that it may go well with you.”

They explore why honor is such a rare topic in leadership circles, how it influences both personal and organizational health, and why it might be a missing pillar in modern business. Josh and Kenton unpack how honor shows up not just in big gestures but in small, consistent behaviors, how we greet people, how we disagree, how we give credit, and how we speak about those who have invested in us.

They dig into the way culture reveals honor through action more than words, and how many high performing teams unintentionally reward results even when behavior is dishonoring. They talk about how dishonor can quietly erode trust, fracture alignment, and create ceilings on growth long before performance metrics show it.

Throughout the episode, they wrestle with defining honor in a modern context, what it looks like in families, in leadership, on job sites, and in boardrooms. They explore why honor is not weakness or blind loyalty, but strength expressed through humility, gratitude, and disciplined speech. They discuss how reintroducing honor can reshape team dynamics, reduce friction, and create environments where people can thrive.

Josh and Kenton also share practical steps for building a culture of honor: defining what honor means for your household or organization, practicing daily honoring behaviors, calling out good actions by name, and auditing whether your culture rewards character as much as it rewards output.

This episode is a grounded, challenging, and transformational look at what honor really is and why recovering it may be one of the most important leadership decisions you can make in the years ahead.

Original theme music composed and performed by - Ben Smith

Produced by - Seth Steward Productions

Co-produced by - Kalen Wookey

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