The Missing Link Between Move-Ins and Retention - Day 10
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Resident matching isn’t “extra.” It’s a move-in multiplier. 💥
In Day 10 of the 21 Days All Things Senior Living Sales series, we’re talking about resident matching, the process I used to connect a prospective resident with the right people before they move in, during onboarding, and especially when they’re moving into a shared room/suite.
Because here’s the truth: people don’t just move for care. Sometimes, they move for connection and social interaction. And when someone walks in and meets a familiar face, the decision feels less scary and a whole lot more certain.
The Discussion:
- Why friendships are a conversion tool (and a culture builder)
- The 3 moments resident matching matters most:
- before the resident ever visits
- when they decide to move in
- when they’re moving into a shared room/suite
- What families are really worried about with shared rooms (privacy, dignity, “what if they don’t get along?”)
- The “small details” that make shared living actually work (sleep habits, noise, temperature, TV, routines)
- How to involve staff in matching so they feel ownership in the move-in
Free Resource:
COMING SOON: Buddy System Implementation Guide
Want it early? Email: tiffany@startwithoccupancy.com
What’s Next:
I’m gearing up for two big programs going into January 2026:
- Momentum Marketing Bootcamp (10 weeks program)
- Compass Rose XL cohort (12 months) for new owners or under 50% occupied
If you’re loving this series:
Share this episode with another operator, we’re all in this together!
Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey.
And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December 29th with special charter pricing.
Take what you need. Share what helps. Come back for more. 🎧
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