Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

In this episode, I walk through a situation I’m seeing more often, companies doing everything “right” with their marketing yet watching their cost to acquire customers climb anyway.

I break down a conversation with a $5M service business spending over $70K a month on Google Ads and show why their top-performing channel suddenly became the bottleneck.

More importantly, I unpack the subtle shifts in buyer behavior and the overlooked gold sitting inside their own CRM.

If your ad spend keeps rising but growth feels stuck, this episode will help you see what’s really happening and where the next level actually comes from.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

In this final episode of the series, I tackle the most expensive problem successful founders face - and it's not what you think.

After 14 years working with businesses doing $1M to $20M+ in revenue, I've watched brilliant founders become prisoners of their own expertise.

Your team's sharp, your processes are solid, but clients still only want to talk to you. I break down why this isn't a delegation problem or a hiring problem - it's an infrastructure problem.

I reveal the three specific conditions that allow trust to scale systematically beyond you, including the one layer most founders completely miss (it's the most complicated, and I still struggle with it myself).

If you've ever thought "I'm trapped by my own reputation," or your team keeps running decisions back to you that they should make themselves, this episode shows you exactly why that's happening and what actually fixes it.

No guru tactics - just the proven system that transfers judgment, not just tasks.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

In this episode, I challenge the 'post everywhere, be everywhere' advice that's burning out established founders.

After 14 years working with businesses generating millions in revenue, I've noticed a pattern: volume-based visibility exhausts your team and produces diminishing returns.

The real constraint isn't activity, it's clarity.

I break down the three components of message clarity (positioning, language, and beliefs) that allow your message to compound instead of starting from zero every single day.

I share a case study of a founder who despises social media and has never posted once, yet his brand presence is felt across every marketing touchpoint.

If you're tired of being the bottleneck in your own marketing, this episode reveals the strategic shift that scales your message without requiring more of you.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.